Fashion trends come and go. But on-trend swag can help your brand live on and on.
So, stocking your company eStore with the right mix of on-trend products and apparel items is not only a great way to make your team happy. It can help grow your brand reach, too.
To be most effective, you want to keep your eStore inventory fresh. By regularly changing up your eStore product lineup, you can efficiently and effectively incent and engage your team—whether they’re back in the office or working remotely.
If you haven’t updated your eStore product and swag offering lately, why not start now?
Based on this year’s third and early fourth-quarter trends, here are the most sought-after promotional products and apparel for fall and winter.
1. Comfort apparel.
The chilly temperatures mean a shift to all things cozy. Fuzzy socks, quarter-zip fleece pullovers, joggers, and beanies top the list.
2. Weather-ready outerwear.
Waterproof jackets (on-trend premium brands include The North Face and Patagonia), plush scarves, touchscreen gloves, and wool socks.
3. Technology items.
Bluetooth earbuds and portable weatherproof speakers continue to top the list. Plus, new seasonal breakouts like the happy daylight desk lamp (for mood-boosting indoor “sunlight”) and rechargeable hand warmer + power bank combo.
4. Return-to-the-office essentials.
Items that ease the transition like PPE packs (masks + sanitizers), lunch kits with reusable utensils, and desktop charging stations.
5. Convenient carryalls.
The latest backpacks, fanny packs, and tote bags, plus portable and hard-side coolers from brands like Yeti and Igloo.
6. Premium drinkware.
Consistently a top-rated prize they’ll reach for again and again—reusable aluminum water bottles, insulated mugs, and travel cups, and premium barware.
7. Unique gifts.
Table-top and portable firepits such as Solo Stove, a heat-panel vest with rechargeable power bank for warmth on the go, Wi-Fi digital frames, and custom-branded Nexbelt golf belts with no holes for easy sizing.
Your company eStore is an invaluable tool. Optimize its potential by regularly updating and refreshing your product and apparel lineup on a seasonal basis. If you’ve got questions or want some input, I’m here to help. You can reach me at tberry@shamrockcompanies.net.
