If you’re in charge of brand marketing, you know that it can be challenging to keep up with ever-changing digital media trends and best practices to improve organic reach.
This is where promotional items and swag really shine. Because your company logo is the most recognizable brand identifier, it’s no surprise that the repeat impressions created by branded promotional items, apparel, and gifts are incredibly valuable in helping to build brand awareness.
The Golden Rules of Promotional Product Marketing
The key to successfully implementing branded promotional products and swag in your marketing program is to keep all selections fresh, relevant to your audience, and true to your brand. Ensure that the promotional items you choose align with your brand and your customers. Some attributes you might consider: Are the items eco-friendly, sustainable, or cruelty-free? American-made? Are food items organic? Locally sourced? Small-business-friendly? You know what matters most to your customers. So, make sure your promotional products reflect those values. Finally, be sure to pay attention to product quality, as any gift or giveaway item with your logo is a direct reflection of your brand—so make it a good one.
We’ve got you covered if you’re looking for the latest promotional products and swag to help your brand make lasting impressions this fall and beyond.
Fall Promo & Swag Items That Will Rep Your Brand in Style
Tailgate Favorites
Football is back, and we’re here for it. This is the season to rep your brand at tailgates and backyard watch parties with gameday essentials like collapsible chairs and pop-up tables, tents, coolers, insulated drinkware, and portable speakers. Pictured here are a few of our favorites that are big sellers this year.
Fall Apparel
With the weather getting a bit cooler, now is the time to grab essentials that your team and your customers will wear now and well into the winter season. Choose from hoodies, quarter-zips, and long-sleeve t-shirts. At Shamrock, we rep these classic essentials in popular brands like The North Face, Patagonia, and Adidas, all in the latest styles that make a sharp-dressed brand statement.
Hats, Caps & Beanies
Always, hats, caps, and beanies are branded favorites. The latest twist on these perennial items includes dry-fit and vintage wash baseball-style hats. And this season, skull caps and beanies with oversized pom-poms are in. You can make a big brand impact without a significant investment: On-trend hats and beanies are available from $5 to $20 each at a low 48-unit quantity.
Cool Weather Favorites
Whether hanging around a campfire, taking a road trip to see the fall leaves, or hitting the trails for hiking or biking, plenty of on-trend promotional items make great companions. Solo stove firepits (including new tabletop versions), outdoor grilling tool sets, sunglasses, reusable water bottles, fleece blankets, and backpacks are trending brandable items they’ll reach for again and again this fall.
Electronics
Electronic gadgets keep us connected to the people and the entertainment we love. So digital or electronic gifts are always appreciated—no matter the season. What people want most right now are Bluetooth earbuds, portable power banks, Mophie charging stations, portable keyboards, and more.
Eco-responsible Items
Making a brand statement while also being kind to the earth is always in style. We stock a full selection of items in every product and apparel category: Reusable tote bags, stainless steel straws, glass drinkware, and ultra-soft bamboo t-shirts.
Everyday Essentials
When it comes to promotional products, never overlook the significance of those simple items that your team and your customers use daily. Pens, notebooks or journals, hand sanitizer, drinkware—these pieces pack a serious brand punch because they are used (and shared!) daily. And because you can find high-quality items in this category at a modest price point, they’re a great way to promote your brand while stretching your marketing budget.
Food Gifts
The secret to brand love might be food. Whether you’re looking for an individual or group office gift, creative food kits are a great way to delight your audience with a full unboxing experience that satisfies and promotes your brand. Sweets like smores, ice cream sundaes, cookies, or savory snack assortments and comfort food—we’ve got something to satisfy every taste—plus, many kits feature locally sourced, small-batch items that support small businesses.
Get Ready for Fall Branding Opportunities
If you’re looking to refresh your branded promotional items and swag for the fall season, reach out. From campaigns to giveaways to team onboarding gear or incentive prizes, our team at Shamrock has got you covered. We’ve got the very best in promo and apparel at competitive prices, with fast turnaround, and on-time delivery. Connect with me to learn more at tberry@shamrockcompanies.net.
