Choose the Right Color for Your Brand. Here’s How.
We can’t talk about color in branding without mentioning Pantone’s Color of the Year for 2020. To set the tone for the new decade, Pantone chose 19-4052 Classic Blue—a soothing, timeless, deep shade of blue. Here’s what Pantone said about its choice: “We gravitate to colors that are honest and offer the promise of protection.…
