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  • Who we are
  • What we do
    • STRATEGY
      • Brand Strategy
      • Digital Marketing
      • Social Marketing
      • Content Creation
    • PRINT + DISTRIBUTION
      • Print & Production
      • Packaging
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      • Fulfillment
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    • PROMO
      • Product & Campaign Design
      • Branded Merchandise
      • Wearables
      • Recognition Programs
      • Branded Gifts & Awards
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    • DIGITAL MARKETING
      • Competitive Analysis
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      • Search Engine Optimization
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      • Video Marketing
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May 18, 2022

Informational Marketing to Grow Your Brand

Use Informational Marketing to Grow Your Brand

Branding, Content MarketingBy Ellen MoriartyMay 18, 2022

The goal of most ads and other marketing content is to sell a product or service. One way to do that is to use emotional appeal, leading with aesthetics and feelings. The other is to focus on how a product or service works, articulating its advantages. That’s informational marketing. Informational marketing is an effective strategy…

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