We live in the instant-gratification age. Whether we’re tracking a package or posting a survey on social media, instant status updates are expected. When managing marketing assets and inventory, real-time updates aren’t just convenient, they can help you run your business better—with greater productivity, increased brand control and at a cost savings.
As your businesses grows, diversifies, expands into new markets, and so on, it can become challenging to manage all marketing processes and assets. This is where marketing asset management comes in. An online platform, it allows you to control all elements of your marketing program throughout their respective lifecycles – from creative, to acquisition, to delivery.
Marketing asset management is the Swiss army knife of business marketing.
It’s a real-time digital tool that allows you to manage all marketing assets and make smarter, better-informed decisions—perfect for these everyday business scenarios:
When you need to maintain brand control
Fueled by digital media, brand impressions are made quickly with the capacity for instant and mass distribution on a worldwide scale. Control is a must-have for brand integrity. Marketing asset management gives you that command, with one portal that houses all collateral, campaign materials and online store inventory with real-time inventory data.
When you need to maintain brand compliance
The platform allows you to manage or lock-in overall brand image/consistency while allowing certain marketing elements to be personalized specific to a region or audience. This provides brand and message integrity across all markets.
When you need to simplify collateral management
Because all pre-approved marketing elements are uploaded and managed by one online program, it helps reduce production costs and cut administrative time, boosting productivity. It also provides tracking data for greater cost control.
When you need to eliminate redundancy and versioning issues
Eliminate obsolete collateral. With one central clearinghouse of all marketing elements, you get less waste, more accurate distribution of assets, greater control of “versions” to ensure message integrity and accuracy, and more precise tracking of information dissemination.
When you need to generate content fast
Speed your response to ever-changing consumer dynamics. Marketing asset management technology enables you to be proactive, and to react to market changes in a timely manner. Tools include print-on-demand and distribution channel management with 24/7 reporting functions.
When you need to launch time-sensitive promotions/campaigns/sales
Empower your local marketers, giving them the freedom to direct their message to make stronger customer connections. They’ll get more timely information, directed expressly to their local/regional audience, while still complying with corporate brand image guidelines.
If you’re looking for a smarter way to manage and maximize your marketing program, marketing asset management might be the solution for you.
If you’re interested in learning more about how Shamrock can help, check out our marketing asset management application and connect with me at emoriarty@shamrockcompanies.net.
