If someone picked up your corporate brochure, scrolled through your website and looked at one of your ads, would they be able to readily identify your brand? If you’re not quite sure, then it’s time to rethink your brand’s graphic profile.
Visual imagery is the window to your brand. Strong visual content tells your story and helps create memorable brand connections. It’s also good for your bottom line: According to Adobe, design-driven companies have out-performed the S&P index by 219% over the last 10 years.
With new technology platforms and channels emerging, the role of graphic design is becoming increasingly important in protecting and promoting brand identity. Remember that consistency still counts: It’s important to stay true to your brand’s graphic standards, incorporating the latest creative design trends in a way that refreshes and enhances your visual imagery.
Following is a summary of the top eight graphic design trends identified by Digital Marketing Philippines that are changing the way we view brands:
1. Braver, louder colors. Moving away from neutrals like white, black and gray, more brands are using bold, loud colors to make a statement. This use of color can be used in conjunction with graphics, photo images and even with logos.
2. Bolder typography. More consumers today are accessing content on mobile devices, so mobile-first design drives this trend of bolder, larger type font. Always, it’s important to be sure the font is readable across all digital platforms.
3. Curated and original photos. Many brands use stock photos in their content—but once a photo has been used in more than one campaign, it begins to lose its luster. Creating original, authentic images that represent your brand will feel fresh and help make stronger connections with your audience.
4. Pattern and print design is enjoying a comeback, from florals and paisleys to modern abstracts.
5. Minimalist design—quite opposite of the pattern trend—is also becoming more popular. It has a clean, crisp sophisticated vibe and it pairs well with simple fonts and layouts with subtle graphic elements.
6. Cinemagraphs – Compared to regular GIFs, cinemagraphs are still images with one or more moving elements. These are being used by big brands like IKEA to tell stories and drive engagement—and have been credited with driving more organic traffic to websites.
7. Hand-drawn graphics and icons are also gaining popularity, complementing the rise in the use of authentic images—a move that appeals to consumers by making the brand feel more approachable.
8. Vintage Fonts and Layouts continue to play on the retro and vintage trend—what’s old is cool again.
To check out the full article and infographic, click on the link below: www.business2community.org/web-design
Have you employed any of these graphic design trends in your visual content? If so, what were the results? I’m interested in your feedback. emoriarty@shamrockcompanies.net
