Trade shows are a fantastic opportunity for businesses to showcase their products and services to potential customers and partners. When you consider that 81% оf trаdе ѕhоw attendees hаvе buуіng authority (CEIR), it’s no surprise that 70% of businesses generated new leads and brand awareness from trade shows in 2022 (Display Wizard). These events hold…
If it’s your job to manage sales meetings, incentivize your team, or promote your brand among customers, prospects, and vendors, Shamrock’s Virtual Travel Showcase is for you. The event on Thursday, March 2, 2023, at 2 PM EST will give you a virtual front-row seat to experience the latest hot travel products and apparel, curated…
Halloween decorations are packed away. Thanksgiving is in sight. And we’re only seven weeks out from Christmas. Maybe you got a jump on your holiday shopping. But, if you’re like most of us, you still have a lot of merry to manage before the holiday season arrives. If you need gift ideas for the important…
Whether you’re into pumpkin spice lattes or Saturday afternoon tailgates, the seasonal shift to fall holds something special for all of us. And if you’re in charge of brand marketing, the change of season also allows you to connect with your prospects and customers in new ways. The OG kickoff to fall is Oktoberfest in…
If you’re in charge of brand marketing, you know that it can be challenging to keep up with ever-changing digital media trends and best practices to improve organic reach. This is where promotional items and swag really shine. Because your company logo is the most recognizable brand identifier, it’s no surprise that the repeat impressions…
Americans buy nearly 1 billion bottles of water every week—an average of three bottles per week for every man, woman, and child in the United States. And after the water is gone, only 22% of those plastic water bottles are recycled. Most of them end up in landfills where the plastic can take centuries to…
Happy summer! After a long winter and a spring season with temps all over the board, it’s nice to see the sunshine and plan for the warmer days and fun times ahead. For many of your employees and customers, summertime means road trips, camping, hiking, golfing, picnics, lazy weekends, and more. So, just in time…
When it comes to brand marketing, sustainability is on-trend now more than ever. From eco-friendly product packaging and responsibly sourced gifts to Earth-conscious apparel, know that your customers and prospects are watching closely when you put your brand out there. Today’s consumers hold the brands they support to high environmental-responsibility standards. Here are a few…
There’s something special about springtime in Northeast Ohio. With the longer days and warmer weather (hopefully) here to stay, people are just happy to be out and about. With many of us feeling safe to gather again this year, this season seems even more refreshing. So, if you’re looking to do something productive next week…
After weathering more than a year of ups and downs, today’s consumers want the brands they support to be present—and real. As brand marketers, it’s our job to respond by articulating and sharing our values and creating authentic, personal relationships with our audience. One way to make those engaging connections with your audience is through…
