Double Your Brand Impact: Combine Print and Digital for Better Results
With so much emphasis on online channels, it's easy for brands to rely solely on digital marketing. However, going all-in online might cause you to miss a valuable connection point. Overlooking a proven channel like print means missing a strong opportunity to enhance your digital efforts and stand out from online noise.
Print isn't a substitute for digital—it's a powerful complement. Digital channels increase awareness, but print helps you forge connections. Together, they deliver greater engagement, improved recall, and higher ROI.
The Tangible Advantage: Print's Lasting Impact
In a world flooded with fleeting digital messages, print offers something special: tangibility. By including physical marketing elements, your brand can build a stronger connection, increase credibility, and achieve better results across your entire marketing ecosystem.
A direct mail piece, high-quality brochure, or printed catalog engages multiple senses, making your message more memorable and trustworthy.
The Power of Print
In 2025, print isn’t fading. It’s evolving. Recent research confirms that consumers still value and respond to print:
Trust and Credibility: A significant 82% of consumers trust print ads more than digital ones when making a purchase decision. (MarketingSherpa)
Recall and Engagement: Consumers are 70% more likely to recall a brand after seeing it in a print ad compared to a digital ad. (LinkedIn)
Amplified Multi-Channel Results: Direct mail combined with digital channels has been shown to increase conversion rates by 28%. (Modern Postcard)
Bridging the Gap: Print-to-Digital Examples
The goal isn't just to produce print and digital materials—it's to make them work seamlessly together. Print builds trust and memorability, while digital extends reach and offers instant interaction. When you combine both, you connect with customers wherever they are—on-screen and in-hand. Use print as a physical gateway, guiding your audience to your online platforms where you can gather data, nurture leads, and close sales.
Here are examples of how you can use print to boost your digital campaigns:
Smart strategies to merge print and digital
Direct mail that encourages online engagement.
Use data from your CRM to send a personalized postcard with a PURL (e.g., yourbrand.com/johnsmith) or a QR code that directs to a customized landing page. This dramatically increases the chances of an online action and offers clear, trackable results for the print piece.
Triggered print follow-ups.
Use your CRM or e-store data to send postcards to customers who abandon their carts or haven’t purchased in a while. These reminders feel personal and cut through everyday inbox noise.
Event or campaign integration.
Create a printed invitation for a webinar or product launch that features a unique campaign hashtag (e.g., #ShamrockLaunch2025) and your social media handles. The physical invitation helps generate pre-event social media buzz, increasing traffic to your digital event pages.Printed lookbooks and guides.
Showcase new products or seasonal collections in a branded catalog or mini guide that directs readers to shop online. These tactile pieces inspire action and reinforce your brand story.Product brochures and catalogs.
Improve a high-quality print catalog with AR technology. When a customer scans a product image with their phone, it activates an engaging digital experience, such as a 3D product view or a demonstration video, merging the physical and digital shopping experience.Welcome kits.
Send a tangible, branded welcome packet with a unique coupon code or gift voucher valid only at your online store. This boosts brand loyalty and encourages the user to visit your branded e-store to make their first digital purchase.
PRO TIPS: Make print work harder by keeping it measurable and intentional:
Give each mailer or invitation a clear call to action—scan, click, or shop.
Monitor outcomes using UTM codes and QR analytics.
Align in-home timing with your email or social push for maximum impact.
The Shamrock Advantage: Creating a Unified Brand Experience
Your customers don't view your marketing channels separately; they see your brand as a whole. By intentionally combining print with your digital strategy, you build a more unified, memorable, and high-converting customer experience.
Don't let your digital efforts get lost in the noise. Use the trust, tangibility, and high engagement of print to make sure your digital messages have the strongest impact. It's not about choosing one over the other—it's about creating a powerful, unified experience that grabs attention and drives action both online and off.
A final thought about integrated print + digital marketing touches.
In a busy digital world, print still makes an impact. When you mix tangible touchpoints with smart digital strategies, you create experiences that are more memorable, measurable, and effective. At Shamrock, we combine print, digital, and branded merchandise to help your marketing reach further—every touchpoint, every channel, every time. We’re here to help!
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