Video Marketing: Tips for telling your best brand story

When it comes to quickly and effectively delivering a brand message, there is power in video marketing.

According to data from Brightcove, social video generates 1,200% more shares than text and images combined. And video drives a whopping 157% increase in organic traffic from search engines.

Why is video important?

At Shamrock, we see video as an absolute essential for helping our clients tell their stories: Video provides instant brand gratification. And regardless of industry or budget, it's a channel easily incorporated into your marketing program.

Above all, video is the trend in marketing: It is estimated that 80% of all internet traffic will be video by 2019. (Cisco)

How can you put video to work for your brand?

Creating original, compelling, relevant content that makes a brand connection with your audience‚ that's the ultimate goal of video marketing. There's a lot of great ideas for videos that meet that criteria: Roundup The Team‚ take a camera around the office and have people briefly speak about the latest product introduction or community service project; focus on Live Customer Service‚ create a montage that captures customer service and value in action; or develop an enticing How We Do It video that shows behind-the-scenes innovation.

Click below to access social video marketing tips‚ this MarketingProfs infographic covers it all from video topics and recommended length, to the pros and cons of each channel.

Click here to view

A recent study from Ascend2 concurs with MarketingProfs, citing the most effective videos for converting sales leads include these topics:

• customer testimonials

• demo videos

• explainer/tutorial videos

What's great about these video themes is that the scripts practically write themselves. Capturing a testimonial or demonstrating a product or service are stories that authentically speak to your brand and its benefit to your customers. In other words: You know your brand best, so use that information to tell your story through video. Grab your device and get started.