It’s the thought that counts. That’s the gift-giving mantra that many of us embrace—and one that rings true when considering executive gifts. Putting thought and effort into the discovery process first is what helps us arrive at the right gift, for the right occasion, and at the right price. Now is the time to start…
Know your audience. It’s the basic first-step when you’re approaching any marketing task—and making corporate apparel selections is no exception. Whether you’re buying branded items for your own team or purchasing apparel as gifts or giveaways for clients and vendors, start by first considering who you’re targeting. Millennials have surpassed Gen Xers and Baby Boomers…
In this digital age, so much of our everyday business is managed online. But as with any other aspect of our lives, balance is essential to success. Promotional products are the ideal source for equilibrium in your marketing program because they make a brand impression offline. Think about it: How many logoed t-shirts do you…
The industry magazine Print + Promo released its annual rankings recognizing the highest-performing distributors based on print sales for fiscal year 2017—and The Shamrock Companies came in at #11. Here’s an excerpt from the Print + Promo website: “The list, which serves as a barometer for industry health, offers insight into how external factors, like…
Harnessing the power of promotional products We just got our hands on the Promotional Products Association International (PPAI) 2017 Consumer Study. The results speak to the pervasive power of promotional products: The study found that 89% of consumers had received a promotional product within the past six months—and 8 in 10 of them researched the…
It’s the thought that counts: That’s the gift-giving mantra that many of us embrace—and one that rings true when considering executive gifts: Putting thought and effort into the discovery process first is what helps us arrive at the right gift, for the right occasion, and at the right price. The “Gold Watch” gift is rare…
We all want to feel valued and appreciated by our employers. Studies show that employees who are recognized for a job well done are more motivated and satisfied at work than those who don’t receive affirmation. The proof: Employers with an incentive program in place for at least 12 months see an average 44%…
In this digital age, so much of our everyday business is managed online. But as with any other aspect of our lives, balance is essential to success. Promotional products are the ideal source for equilibrium in your marketing program because they make a brand impression offline. Think about it: How many logoed t-shirts do you…
When I took Psych 101 in college I was fascinated with the id, ego, and superego. Long story short: id doesn’t care about reality and is there for our pleasure; the ego’s job is to meet the needs of the id, while taking into consideration the reality of the situation. So, why am I telling…