DIGITAL MARKETING HAS REVOLUTIONIZED how businesses create and gain visibility, build and maintain their reputation, find new business opportunities and cultivate long-term relationships with their audience. A Competitive Analysis allows you to gain invaluable information that guides your decisions and eclipses your online competition. Competitor benchmarking is a critical component and is an attempt to create an âapples-to-applesâ environment by defining measurable and meaningful metrics. Identifying best-of-breed industry practices allows you to recognize the gaps in your business strategy, develop the most effective action plan and ultimately outperform your competition.
Learn about the changing competitive landscape and formulate a water tight digital marketing plan that will earn tangible rewards for your business. Gain a competitive edge by:
Eliminating guesswork. Gather and evaluate data from various sources:
- Competitor and industry websites
- Your own organic and paid search data
- Analyzing your site and in-page performance
- Social media metrics and cross-device measurement
Keeping an eye on your competitionâboth direct and indirect
- Analyze online performance amongst local competitors
- Competitors in various geographies and industry verticals around the world
Significantly improving your digital presence
- Discover which online channels will help you enhance brand visibility
- Learn when, where and how to effectively engage your audience
- Uncover stronger lead nurturing mechanisms in your market
- Inclusive testing to discover what brings the most conversions
Competitive benchmarking
- Website design that increases customer experience and conversion rates
- Content discoverability across search engine results
- Advertisement performance rates that uncover which ads generate the best ROI
- Social media presence
Competitive analysis keeps you ahead of the game and delivers distinct benefits to your business today and well into the future. Hereâs how:
- Exposing what the competition is NOT doingârevealing opportunities you can maximize
- Creating conversion strategies based on prospectsâ behavioral patterns both on and offline
- Discovering new business opportunities before your competition does
- Planning for sales spikes through new products/services, seasonal promotions, off-peak discount offers, etc.
- Improving conversion rates through compelling calls to action that make your offer more attractive than your competitions’
- Understanding your competitorsâ strengths to determine ways to enhance your own digital strategy
- Influencing the next generation of decision makers that are riding on the mobile marketing wave
For More Information on How to Optimize a Competitive Analysis
for your online business, contact our team now!
COMPETITIVE ANALYSIS IS JUST ONE OF THE MANY WAYS WE CAN HELP YOU REACH YOUR BUSINESS GOALS
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