Mounting resignation rates and attracting new talent are among the biggest challenges companies face in 2022. So now more than ever, it’s crucial to establish and maintain meaningful connections with your team and build community surrounding your company.
A robust employee onboarding process—including a well-curated welcome kit—can help you make that happen. When done right, onboarding can also accelerate new-hire preparedness and boost employee satisfaction, which can help improve morale and productivity.
Here’s why onboarding matters.
Onboarding is your opportunity to win the hearts of your new hires. In addition to the feel-good connections with your brand, a well-structured onboarding process can also help you motivate and maintain talent.
- 69% of employees are more likely to stay with a company for three years if they experience great onboarding.
- Organizations with a standard onboarding process experience 50% greater new-hire productivity.
Source: Click Boarding
Give your new hires the information they need—and the enthusiasm they deserve: A well-designed new employee welcome kit creates an engaging, memorable connection that’s vital to a successful onboarding experience.
Who among us doesn’t appreciate a gift? Or delight in getting to choose our swag from an online company store? The employee welcome kit checks those boxes and more.
The benefits of employee welcome kits include:
- Establishing a positive workplace experience from day one
- Introducing new employees to your company culture
- Articulating and reinforcing your company values
- Creating a shared sense of pride and excitement surrounding your brand
- Honoring and showing appreciation for your team
- Attracting new talent and incenting current employees
- Prompting shared experiences on social media that create free brand exposure and talent-attraction opportunities
Use custom kits & swag boxes in your onboarding effort—and beyond.
Custom-branded kits are on-trend for onboarding new hires and nurturing corporate culture in 2022. Taking a cue from popular subscription boxes, these custom kits can include a sampling of brand swag, product or brand literature, event information, employee onboarding essentials—the list goes on.
You can use these kits to unite, incent, and engage your team, whether they’re in the office, working from home, or spread out in satellite locations around the world. We designed these kits for our client who wanted to connect with employees working remotely during the pandemic. The custom kits were part of a wildly popular employee appreciation effort that allowed their employees to log on to a secure web portal and order their custom kit for delivery right to their doorsteps.
What makes a great welcome kit?
Welcome kits and custom-branded boxes allow you to make a memorable impression. Experts advise not to take that opportunity for granted. To get it right, put equal thought into what you put inside and outside the box.
More than a collection of items, a custom kit is a full-sensory brand experience.
To make a lasting impression, start by considering your kit presentation. Custom kits can be used to create memorable unboxing experiences that provide a tangible, interactive connection with your brand.
At Shamrock, we offer turnkey kitting services: In addition to sourcing and branding swag and gift items, we also design and oversee custom packaging production and fulfillment. The beauty of that full-service kitting is that you can run your program, your way: Curate and create one kit design or allow recipients to choose their own items from a pre-approved list. Choose to bulk-mail kits or utilize a corporate store to manage your program by creating a redeemable gift code for one-at-a-time procurement.
No matter how you manage your kitting program, you can create a seamless and consistent brand experience for your audience by understanding that every kit is a valuable brand asset.
Make your custom kit relevant to your audience.
In addition to reflecting your brand, be mindful of what your new hires (or employees, guests, prospects, etc.) want or need in a kit. The best part about creating custom kits is making them uniquely personal to your audience.
Consider building a branded kit themed for summer—road trips, camping, beach, family night, etc. Or get creative with making a kit focused on a new product line, a new office location, or even a welcome-back-to-the-office theme. The possibilities are endless.
While welcome kits are now an essential element of successful onboarding, custom and gift boxes have also become a necessary part of brand marketing in 2022.
Need to build a welcome kit for onboarding?
If you’re interested in brainstorming ideas for your kit, reach out at firstname.lastname@example.org.