Website Design & Development
Navigating the intricacies of WIC.
Northwest Pennsylvania WIC (NWPA WIC) and Meadville Medical Center partner with Shamrock to create an engaging, informational and content rich resource to benefit the community they serve.
The result:
An interactive and engaging website experience.
Establishing the look:
Choosing an updated color palette and fonts.
Bright, vibrant colors paired with hand drawn doodles and a simple storybook-like font formed the foundation of the new brand aesthetic.
Original Color Palette
Original Typography
Open Sans Headline
Roboto Body Copy
Updated Color Palette
Updated Fonts
Wire One Headline
Barlow Semi Condensed
Illustrations & Infographics:
Creating an invaluable, knowledge-based resource.
Paired with wholesome photography, the informative illustrations create engaging, easy to follow, quick reference graphics and charts.
