Website Design & Development
Navigating the intricacies of WIC.
Northwest Pennsylvania WIC (NWPA WIC) and Meadville Medical Center partner with Shamrock to create an engaging, informational and content rich resource to benefit the community they serve.
Our Process
Marketing Services Roadmap
Brand & Strategy
Market Research
Visit other WIC websites and evaluate what works, what can be improved
Identify end-user needs, pain-points and solutions
Strategic Planning
Develop a site map structure
Copywriting
Develop brand voice
Content Management
Create Facebook content calendar
Creative & Design
Brand Identity
Update logo for Regional Branch
Update color palette
Choose webfonts
Website Design
Pull brand assets together to come up with new brand look
Create illustrations for infographics
Design site pages
Digital Marketing
Social Media
Setup Facebook page
SEO & SEM
Optimize keywords, phrases and meta/alt info
Create Google business page
Website Development
Build out site
The result:
An interactive and engaging website experience.
Establishing the look:
Choosing an updated color palette and fonts.
Bright, vibrant colors paired with hand drawn doodles and a simple storybook-like font formed the foundation of the new brand aesthetic.
Original Color Palette
Original Typography
Open Sans Headline
Roboto Body Copy
Updated Color Palette
Updated Fonts
Wire One Headline
Barlow Semi Condensed
Illustrations & Infographics:
Creating an invaluable, knowledge-based resource.
Paired with wholesome photography, the informative illustrations create engaging, easy to follow, quick reference graphics and charts.
Related Projects
Northwest Pennsylvania WIC Brand in Action
Northwest Pennsylvania WIC Social Favicard
Foil stamped wallet card handout promoting the new website and Facebook page.
Northwest Pennsylvania WIC Event Graphics
Breastfeeding tent and privacy dividers for new mothers at local events.