Brand Development
A brand reset for highly specialized IP legal counsel.
Pearne & Gordon is an intellectual property law firm in the top 10% of IP firms nationwide for issued utility patents. Where their legal acumen progressed along with emerging technologies, their branding lagged. They turned to Shamrock for a full-scale rebrand.
Our Process
Marketing Services Roadmap
Brand & Strategy
Market Research
Meet with P&G to learn more about the firm and the innovators and entrepreneurs they represent
Meet with P&G to learn more about the firm and the innovators and entrepreneurs they represent
Meet with P&G to learn more about the firm and the innovators and entrepreneurs they represent
Study competitor IP firms
Study competitor IP firms
Study competitor IP firms
Identify end-user needs, pain points and solutions
Identify end-user needs, pain points and solutions
Identify end-user needs, pain points and solutions
Strategic Planning
Create site map/flow for content
Create site map/flow for content
Create site map/flow for content
Copywriting
Develop new brand voice and tone with the positioning statement
Develop new brand voice and tone with the positioning statement
Develop new brand voice and tone with the positioning statement
Create new tagline: IP Counsel for Innovative Minds
Create new tagline: IP Counsel for Innovative Minds
Create new tagline: IP Counsel for Innovative Minds
Write web content
Write web content
Write web content
Creative & Design
Brand Identity
Update logo with new tagline
Update logo with new tagline
Update logo with new tagline
Update color palette
Update color palette
Update color palette
Choose webfonts
Choose webfonts
Choose webfonts
Create graphic standards package for brand consistency across all channels
Create graphic standards package for brand consistency across all channels
Create graphic standards package for brand consistency across all channels
Collateral
Following the newly created brand guidelines, refresh content and design for pocket folder, brochures, feature sheets, and display ads
Following the newly created brand guidelines, refresh content and design for pocket folder, brochures, feature sheets, and display ads
Following the newly created brand guidelines, refresh content and design for pocket folder, brochures, feature sheets, and display ads
Website Design
Design site pages
Design site pages
Design site pages
Digital Marketing
SEO & SEM
Optimize keywords, phrases and meta/alt info
Optimize keywords, phrases and meta/alt info
Optimize keywords, phrases and meta/alt info
Website Development
Build out site
Build out site
Build out site
Digital Ads
Create various banner ads
Create various banner ads
Create various banner ads
Print Production
Facilitated the print production of collateral
Facilitated the print production of collateral
Facilitated the print production of collateral
Developing the Pearne & Gordon brand positioning.
Setting the tone and creating the voice of the Pearne & Gordon brand.
Positioning Statement
For inventors, creators and trailblazers around the world, Pearne & Gordon is a fierce protector of your intellectual property. Where these matters are complicated by nature, we provide strategic, formidable protection and brand positioning based on research, facts and high-competency legal expertise—with a pragmatic approach. We know what it takes to navigate the challenges and overcome the hurdles that stand in your way and can help you monetize and expand your IP assets in a competitive global marketplace.
Value Statement
At Pearne & Gordon, we reflect the forward mindset of our clients: Like you, we are visionaries, and scientists, and engineers—and we use that unique firsthand expertise to help you protect, position and profit from your innovation. Collaborative and accessible in our approach, we provide a boutique-firm experience with big-firm results.
Tagline
Written to capture the overall brand in one simple, concise line.
New Tagline Added to Existing Logo
Positioning Statement
For inventors, creators and trailblazers around the world, Pearne & Gordon is a fierce protector of your intellectual property. Where these matters are complicated by nature, we provide strategic, formidable protection and brand positioning based on research, facts and high-competency legal expertise—with a pragmatic approach. We know what it takes to navigate the challenges and overcome the hurdles that stand in your way and can help you monetize and expand your IP assets in a competitive global marketplace.
Value Statement
At Pearne & Gordon, we reflect the forward mindset of our clients: Like you, we are visionaries, and scientists, and engineers—and we use that unique firsthand expertise to help you protect, position and profit from your innovation. Collaborative and accessible in our approach, we provide a boutique-firm experience with big-firm results.
Tagline
Written to capture the overall brand in one simple, concise line.
New Tagline Added to Existing Logo
Positioning Statement
For inventors, creators and trailblazers around the world, Pearne & Gordon is a fierce protector of your intellectual property. Where these matters are complicated by nature, we provide strategic, formidable protection and brand positioning based on research, facts and high-competency legal expertise—with a pragmatic approach. We know what it takes to navigate the challenges and overcome the hurdles that stand in your way and can help you monetize and expand your IP assets in a competitive global marketplace.
Value Statement
At Pearne & Gordon, we reflect the forward mindset of our clients: Like you, we are visionaries, and scientists, and engineers—and we use that unique firsthand expertise to help you protect, position and profit from your innovation. Collaborative and accessible in our approach, we provide a boutique-firm experience with big-firm results.
Tagline
Written to capture the overall brand in one simple, concise line.
New Tagline Added to Existing Logo
It’s all about the brand
Establishing a look to compliment the personality.
Every brand element is carefully crafted to support the underlying brand message and reinforce the brand perception.
Color Palette
— Existing Primary Color Palette —
While the blue and gray tones evoke honesty and sophistication, they can also feel overly tranquil and even somber on their own—falling short of capturing the vibrant, creative, and ambitious energy that reflects the innovative minds behind the brand.
— New Secondary Color Palette —
Energy
Passion
Caring
Courage
Excitement
Creativity
Adventure
Enthusiasm
Warmth
Productivity
Growth
Stability
Safety
Ambition
Harmony
To infuse energy into the brand palette, accent colors were thoughtfully chosen to embody key attributes that the primary palette lacked.
Typography
— New Typography —
The new primary and secondary typefaces beautifully complement the logo, striking a perfect balance between boldness and sophistication.
Imagery
— Photography Style —
Imagery should highlight innovation with a focus on visionary thinkers within the industries served.
— Other Visual Elements —
Technical drawings and subtle particle line backgrounds are also utilized and may incorporate the secondary colors.
Color Palette
— Existing Primary Color Palette —
While the blue and gray tones evoke honesty and sophistication, they can also feel overly tranquil and even somber on their own—falling short of capturing the vibrant, creative, and ambitious energy that reflects the innovative minds behind the brand.
— New Secondary Color Palette —
Energy
Passion
Caring
Courage
Excitement
Creativity
Adventure
Enthusiasm
Warmth
Productivity
Growth
Stability
Safety
Ambition
Harmony
To infuse energy into the brand palette, accent colors were thoughtfully chosen to embody key attributes that the primary palette lacked.
Typography
— New Typography —
The new primary and secondary typefaces beautifully complement the logo, striking a perfect balance between boldness and sophistication.
Imagery
— Photography Style —
Imagery should highlight innovation with a focus on visionary thinkers within the industries served.
— Other Visual Elements —
Technical drawings and subtle particle line backgrounds are also utilized and may incorporate the secondary colors.
Color Palette
— Existing Primary Color Palette —
While the blue and gray tones evoke honesty and sophistication, they can also feel overly tranquil and even somber on their own—falling short of capturing the vibrant, creative, and ambitious energy that reflects the innovative minds behind the brand.
— New Secondary Color Palette —
Energy
Passion
Caring
Courage
Excitement
Creativity
Adventure
Enthusiasm
Warmth
Productivity
Growth
Stability
Safety
Ambition
Harmony
To infuse energy into the brand palette, accent colors were thoughtfully chosen to embody key attributes that the primary palette lacked.
Typography
— New Typography —
The new primary and secondary typefaces beautifully complement the logo, striking a perfect balance between boldness and sophistication.
Imagery
— Photography Style —
Imagery should highlight innovation with a focus on visionary thinkers within the industries served.
— Other Visual Elements —
Technical drawings and subtle particle line backgrounds are also utilized and may incorporate the secondary colors.
The result:
Modern, memorable, confident branding.
The new Pearne & Gordon brand embodies innovative IP protection, embracing the creative mindset of the visionaries and entrepreneurs the client represents.
Related Projects
Pearne & Gordon Brand in Action
Pearne & Gordon Collateral
Shamrock revamped Pearne & Gordon’s branding to reflect the creative mindset of the visionaries and entrepreneurs that the firm judiciously protects.
Pearne & Gordon Collateral
Shamrock revamped Pearne & Gordon’s branding to reflect the creative mindset of the visionaries and entrepreneurs that the firm judiciously protects.
Pearne & Gordon Collateral
Shamrock revamped Pearne & Gordon’s branding to reflect the creative mindset of the visionaries and entrepreneurs that the firm judiciously protects.
Pearne & Gordon Website
Matching innovators and businesses with highly specialized legal protection related to intellectual property rights and antitrust issues.
Pearne & Gordon Website
Matching innovators and businesses with highly specialized legal protection related to intellectual property rights and antitrust issues.
Pearne & Gordon Website
Matching innovators and businesses with highly specialized legal protection related to intellectual property rights and antitrust issues.