Today more than ever, people want to feel connected to the brands they support and the companies where they work. A Forbes study shows 83% of consumers admit paying as much attention to how brands treat them as to the products they sell.
If you’re charged with creating a feeling of goodwill among new hires, incenting and rewarding your team members, or engaging customers, prospects, or event guests, custom kits are the on-trend solution that can make those brand connections happen.
Why custom kits?
They’re not just for the holidays anymore. We’ve seen a significant surge in kitting over the last year, with no signs of slowing. Maybe it’s because kits are equated with gifts, which make people happy. Or perhaps it’s because they work. From culture kits to online event kits, these custom-designed and curated boxes include a selection of products, promotional items, apparel, collateral, etc., presented in a unique way that elevates your brand and creates a lasting, memorable impression. Kits are the epitome of feel-good branding.
Grow your brand reach with these 6 benefits of custom kits
Custom kits create tangible brand experiences for your customers and employees.
With so many of us glued to our screens around the clock, digital fatigue is a real issue. Among the many appealing aspects of kits is the tactile, authentic brand engagement experience they offer users.
Custom kits promote sharable brand experiences.
Social media channels have made unboxing videos a phenomenon. From toys to subscription boxes, people are drawn to these un-opening experiences. Use kits to create a branded unboxing experience. This provides dynamic, sharable digital content for your social channels, whether user-generated content shared by customers or influencers
Custom kits are ideal for remote brand touches.
Whether you’re managing a hybrid event or connecting with a remote workforce, kits are a great way to get your brand in the hands of your audience. Drop-shipments can be timed to kick off campaigns, launch new product lines, welcome new team members, engage attendees during a virtual event, and so much more.
Custom kits feel more significant than off-the-shelf gifts.
Rather than a blank box, the subtle branding on a custom kit feels more substantial. And it’s more cost-efficient than you might think—customize the package using branded graphics or use labels for branding; add branded tissue paper and a custom insert to hold kitted items for a thoughtful presentation. The options are seemingly endless.
Custom kits can be personalized.
A hand-written note. A link to a personal video message. There are many ways to add a personal touch that elevates the kit experience and makes people feel included. Again, it doesn’t need to be cost-prohibitive. We’ve designed and pre-assembled branded kits and then personalized them to create a more intimate experience.
Custom kits are a scalable marketing tool.
Whether you’re a boutique firm or a Fortune 500 company, you can use kitting solutions to grow your brand. At Shamrock, we’ve designed, produced, and managed fulfillment for kits ranging from simple to intricate and value-priced to ultra-exclusive. Regardless of size and scope, when done right, custom kits have the indelible benefit of delighting and engaging recipients.
Do you use custom kits as part of your marketing program? We’ve seen a lot of success with our kitting programs at Shamrock. And we continue to help our clients realize those same benefits. If you’re interested in learning more, reach out to me directly at jbanks@shamrockcompanies.net
