Custom packaging + kitting solutions
Client: OATEY
Category: CREATIVE / PRINT / PACKAGING
Oatey is an international leader in high-quality residential and commercial plumbing products. Their manufacturing and distribution network supplies thousands of products for professional builders, contractors, engineers and DIYers.
When Oatey needed to get the word out to U.S. retailers about their new Dearborn® True Blue® FLEX Bath Waste Kit product line, they asked Shamrock to source a promotional product for the launch. Instead, we proposed a solution with more sales functionality: The streamlined custom packaging for the bath product kit created the splash Oatey needed—one that beautifully demonstrated the main selling points behind the new product line. We designed, printed and assembled 200 launch kits and shipped them to retailers and dealers nationwide.
Following Oatey’s bath product launch kits, Shamrock created an innovative duo-purpose custom packaging kit/in-showroom retail display based on the True Blue product launch success. This splashy, user-friendly packaging/display solution is cost-effective, functional and durable enough to handle everyday wear-and-tear for long-term product marketing. The Shamrock team provides Oatey with total project management – from design and kitting to nationwide distribution.
