Kathy is a boundless source of creative inspiration, strategic thinking—and energy (she’s a wife and mom to three kids). She’s been in the industry for nearly 30 years and is a stickler for details, which explains her well-honed project management skills, a talent that she uses to produce integrated channel experiences that resonate with audiences and deliver results for her clients. Kathy is also very patient, which is important to note, because she takes the time to really understand her clients. With that knowledge as her foundation, she is relentless about creating and sourcing the pieces of the marketing puzzle that fit just right. It’s that dedication and focus that elevate her game, and make her clients and their brands, shine.

Coop-Tool

Optimize Your Co-op Marketing Program. We’ll Show You How.

Branding, General Business

Consistency is important to establishing and maintaining brand integrity. As companies grow and establish new locations or franchises, that brand consistency often becomes increasingly difficult to manage. It’s a struggle that I’ve helped many clients manage. At Shamrock, we help companies manage their brands—and their marketing budgets—using a smart co-op marketing platform. Whether a company…

Use Marketing Asset Management To Drive Association Membership

Branding, General Business

In survey after survey, associations of all sizes cite building and retaining membership as their greatest challenges. So how do you attract and engage members? Assuming your association offers attractive, tangible member benefits, the next step is to promote that message through branded marketing. Marketing asset management (MAM) is a smart solution for managing personalized,…

Optimize Your Co-op Marketing Program. We’ll Show You How.

General Business

Consistency is important to establishing and maintaining brand integrity. As companies grow and establish new locations or franchises, that brand consistency often becomes increasingly difficult to manage. It’s a struggle that I’ve helped many clients manage. At Shamrock, we help companies manage their brands—and their marketing budgets—using a smart co-op marketing platform. Whether a company…

Use Marketing Asset Management To Drive Association Membership

Digital Marketing, General Business, Print

In survey after survey, associations of all sizes cite building and retaining membership as their greatest challenge. So how do you attract and engage members? Assuming your association offers attractive, tangible member benefits, the next step is to promote that message through branded marketing. Marketing asset management (MAM) is a smart solution for managing personalized,…