The 2017 Super Bowl Commercials - Which Were the Best?

From 84 Lumber's "The Entire Journey"

In as much as the Super Bowl has become an American tradition, so has the sport

of watching and rating the commercials.  Today, consumers are more savvy and aware of the money spent to produce the spots and the cost to run them ($5 million for a 30-second spot this year) and so, have become an active part of the conversation.

Our Northeast Ohio American Marketing Association chapter holds an ‚ÄúAd Review‚Äù luncheon the day after the Super Bowl to select the best commercial. Like a Sweet 16 bracket, similar ads are pitted against each other; the winning spot advances to the next round until we have the final two, and then, the winner.  Here's how this year's match-ups fared:

From AMA NEO luncheon