A Powerhouse for Marketing Efficiency The practice of printing only what you need, Print on Demand (POD), is no longer a novelty but a powerful tool for modern marketing. With its cost-effectiveness, agility, and eco-friendly approach, POD integrated into an automated brand program allows you to create high-impact marketing materials and promos that resonate with…
Are you still using your company store like it’s 2012? If your provider partner isn’t capturing real-time program data and analytics—and if you’re not using it to help you manage your company store, make smarter spending decisions, and better allocate resources—you’re missing out. Your goal should be to invest in a company store program that…
Forget everything you thought you knew about company stores. The game has completely changed. Today’s next-generation company stores go far beyond ordering promotional merchandise. They’re powerful portals for streamlining essential functions from business development to employee engagement and onboarding to event management. If you’re only using your company store for employees to order branded products,…
Did you know companies with strong corporate cultures have 21% higher profitability? Corporate culture is the lifeblood of any organization. A healthy workplace culture where people are happy and feel safe and secure sets you apart from your competitors helps attract and retain great talent and drives productivity and innovation. But, with today’s competitive job…
The traditional employee performance review: It’s an annual exercise dreaded by most employees and managers alike. Beyond the apparent lack of appeal, are reviews worth the time invested? Are they beneficial for the company? Or the employee? I’ve been reviewing our annual performance review process—the questions, the scorecard grading scale—and I’m wondering: What are we…
If you’re in marketing, then you know that brand engagement is essential for growth. More than ever, making meaningful connections with your customers, prospects, employees, and other key audiences is good business. That’s because authentic engagement helps build trust and promote brand loyalty. And branded swag—promotional products, apparel, and gifts—is a proven tool for making…
Last year, a record number of Americans left their jobs during the Great Resignation. Then in 2022, some employees who did stay began to coast through their workdays with little enthusiasm or effort. These “quiet quitters” have us scratching our heads: What will be the next workplace trend? And how can we future-proof our businesses…
We all know a talker—that colleague who can walk into a room and quickly strike up a conversation or deliver a sales pitch with complete confidence. On the other end of the spectrum, most of us also know a person who is a patient and thoughtful listener. Both are redeeming qualities. And both are essential…
This blog is updated from the original posted on November 13, 2019. I was looking through old blogs and came across this one—and I had to laugh. When I wrote this in 2019 clearly, I had no idea about the wave of change coming at us. The reality is that during the last 2 ½…
Employees are now back in the office and on the sales floor for more and more businesses. And while the workplace might look a bit different than it did pre-pandemic, some of the mainstay corporate events are back in action, too, including annual sales meetings. Successful sales kickoff meetings can boost morale and set the…
