Employees are now back in the office and on the sales floor for more and more businesses. And while the workplace might look a bit different than it did pre-pandemic, some of the mainstay corporate events are back in action, too, including annual sales meetings. Successful sales kickoff meetings can boost morale and set the…
“Tough times never last, but tough people do.” The quote from the late pastor and author Robert Schuller is the title of one of his inspirational books. And it’s also a mantra for embracing the difficulties that life inevitably throws our way—and coming out on the other side better off for the experience. Here’s what…
Consumers want to feel a connection to the brands they buy and the organizations they support. So, knowing that we gravitate towards those products and brands that resonate with us, think about using product personalization to create a feel-good bond with your brand. Product personalization is on-trend. Why? Personalization is an effective way to improve…
Big legal firms. Small tech startups. No matter your company’s size or industry, in today’s competitive and increasingly fluid job market, employee recognition has become an essential tool for helping to attract and retain top talent. More and more employees are currently seeking new opportunities. CNBC reports that “some 65% of employees are looking for…
Clearly, 2020 presented us with unique challenges and setbacks. But it also catapulted change. It was a year that moved some of us out of our comfort zones and prompted businesses to adapt to the new normal, pivoting to meet our customers’ evolving needs. While there’s plenty of benefits to lessons learned from having your…
If you are a corporate marketer tasked with maintaining brand control while making it simple for your stakeholders to access materials, you’re probably using an online storefront. And there’s a good reason for that. The right eStore partner can implement and manage a program to help you improve the user experience, save time and money,…
When times are challenging, it’s wise to focus on the things within your control. Establishing and cultivating a vibrant corporate culture tops that list. If culture is something that you haven’t prioritized in your organization, it’s time to give it some thought. Why? Nurturing corporate culture can help your people and your business thrive. Strong,…
The meetings and events industry took a big hit in 2020 with many in-person events cancelled and others transitioning to virtual formats. The upside: We learned a lot about technology, creativity and resilience as we worked to overcome the hurdles created by the pandemic. We embrace these lessons as we prepare for meetings and events…
Tough times can bring out the best in people. Sure, they can also bring out the worst. But more often, it’s life’s challenges that create the opportunities that allow us to learn and grow. Clearly, 2020 has had its share of those lessons. At Shamrock, we’ve had to pivot, regroup, expand. And the truth is…
It was Benjamin Franklin who famously said, “By failing to prepare, you are preparing to fail.” That sentiment rings true in so many aspects of life and is particularly relevant in regard to public speaking. Whether you’re pitching a potential client or speaking to your internal team, the key to a successful presentation lies in…
