environmentalism marketing

Use Eco-friendly Promos to Build Your Brand

We live in an environmentally- and socially-conscious age where consumer shopping decisions are now closely linked to corporate values. Recent studies show that more consumersā€”particularly Millennialsā€”are gravitating towards brands that demonstrate good will. 88% of consumers said they would be more loyal to companies that support social or environmental issues, and 90% would switch to…

Apparel Trends

5 Corporate Apparel Trends to Follow

Know your audience. Itā€™s the basic first-step when youā€™re approaching any marketing taskā€”and making corporate apparel selections is no exception. Whether youā€™re buying branded items for your own team or purchasing apparel as gifts or giveaways for clients and vendors, start by first considering who youā€™re targeting. Millennials have surpassed Gen Xers and Baby Boomers…