Passionate sports fans define Northeast Ohio. But even the most dedicated fans among us might need to be more familiar with the Greater Cleveland Sports Commission (GCSC). This non-profit flies under the radar, working tirelessly behind the scenes to help bring major sporting events and competitions to the region. Event experiences that leave a lasting…
Building customer trust is the foundation for successful product sales and marketing. But instilling that confidence can be challenging for some products more than others. Customers often need to see and touch a product and understand its applications, features, and benefits before they’re sold. That’s where product samples shine: A scaled-down version of your actual…
For businesses navigating today’s increasingly digital space, we often focus on online marketing channels like social media and email campaigns to reach our audience. It’s easy to do. Because we know balanced marketing programs are most effective, it’s essential to look beyond digital-only branding to incorporate offline touches for broader reach and greater impact: That’s…
We all want to make intelligent business decisions and get the most bang for our buck when it comes to our marketing collateral. So, it’s no surprise we get these questions. What makes Shamrock and quick-print retailers different? Am I better off going with an online print warehouse for my print materials? What’s the best…
As the year ends, it’s productive to reflect on the past 12 months to celebrate our successes and identify where we fell short of our goals. That’s one of the best ways to get a good reading on what worked and what didn’t and then realign to improve as we move forward. Our weekly blog…
Would you rather listen to someone tell an interesting story about how their product can help you solve a specific problem? Or simply hear the facts about their product? I think we all agree that a story is much more compelling. That’s because storytelling is relatable, which is how we want our customers to see…
It was Benjamin Franklin who famously said: “By failing to prepare, you are preparing to fail.” While there are varying thoughts in the marketplace about whether we’re heading toward a recession or not, it’s best to air on the side of caution. Following that logic and looking ahead, now is the time to take stock…
The number of job openings in the United States hit an all-time high, reaching 11.5 million in March — and the number of people quitting set new records, too. So, if you’re among those making a career change or you’re fresh out of college and hitting the job market for the first time, you need…
Your product or packaging label is often the first tangible experience customers have with your brand, making it prime real estate for brand-building. So, if you’re not already prioritizing your label’s look, feel, and performance features, make 2022 your year to review and refresh your branding with a label update. Label printing is in growth…
We only have six weeks left in the year. So, now is a fitting time to reflect on where we’ve been, what we’ve learned, and how we can best move forward heading into 2022. From the pandemic to a brutal wildfire season to supply chain bottlenecks, we’ve been through a lot this past year. As…