Over the past two years, businesses in almost every industry and market nationwide experienced a workplace disruption unlike any other. Now, another wave of change is coming: Whether it’s returning to the office full time or adopting a hybrid work model, many companies are transitioning to a different mode of operation. Fast Company reports that…
Mounting resignation rates and attracting new talent are among the biggest challenges companies face in 2022. So now more than ever, it’s crucial to establish and maintain meaningful connections with your team and build community surrounding your company. A robust employee onboarding process—including a well-curated welcome kit—can help you make that happen. When done right,…
Customers today want to feel a connection to the brands they support. So, if they’re going to spend their money in your retail store, they want an experience, not merely a transaction. Brick-and-mortar retail is alive in 2022. While the pandemic certainly fueled the rise of online retail, 46% of surveyed consumers still prefer visiting…
Now more than ever, aligning purpose and value is essential for business success. In an age where social responsibility matters, consumers want to feel good about working with or buying products from companies with similar values and beliefs. In fact, 87 percent of consumers say they would switch from one brand to another if the…
Today more than ever, people want to feel connected to the brands they support and the companies where they work. A Forbes study shows 83% of consumers admit paying as much attention to how brands treat them as to the products they sell. If you’re charged with creating a feeling of goodwill among new hires,…
If you’re on social media, you’re likely familiar with unboxing videos. From kids unwrapping toys to influencers opening subscription boxes, these videos have become a phenomenon. According to Google, the amount of time people have spent watching unboxing videos just on their phones is the equivalent of watching the movie Love Actually more than 20…
After a year wrought with challenges, the retail industry is making a rebound. CNBC reports the positive news, “The National Retail Federation is forecasting retail sales in the U.S. could grow anywhere between 6.5% and 8.2% this year, with the economy accelerating at its fastest clip in two decades.” Thanks to the nationwide Covid-19 vaccine rollout…
HowBy now, we all know that doing good is good for business. Most of us would agree that we want to feel good not only about that work that we do, but also about the company we work for. Today, employees want to work for companies that share their values. According to a Deloitte study,…
We live in an age of social responsibility. Now more than ever, consumers are taking notice of the companies that support their same values and beliefs—and they’re putting their money behind those brands. 87% of consumers say they would switch from one brand to another if the other brand were associated with a good cause.…
If you market your products or services to consumers, there’s a viable opportunity for expanding your customer base right in your own backyard. The target: New movers. With more than 35.5 million Americans moving annually—the majority in June, July and August—this consumer demographic offers immediate potential this summer. Eager to establish themselves in their new…
