We decided to call our blog “the rock” because it’s easy to remember, and it’s also a shortened version of our corporate name. But, “the rock” symbolizes more than just a name. When I hold a rock in my hand, I see something that will last a long time, and I imagine where it’s been—its history—and…
In Part One, I shared some statistics about the ravenous appetite mobile has for gaining new followers. Here’s just one more. ABI Research (a marketing research firm in New York), estimates that mobile marketing will explode during the next five years. ABI suggests that display ad budgets will especially skyrocket, with mobile ad spend bursting…
Today, heard on the street means a lot more than talk about the stock market. Walk along any street in America today, and you see people gazing into a small, handheld device and using their thumbs in quick staccato, making a soft tapping sound. With their heads bent and their fingers waving to a beat…
Never thought I’d be writing a blog. Seems more like something my kids would consider. But there are some new ideas simmering at Shamrock, and I realize the best way to them, and what’s new in the industry, is a blog. Hopefully, this will give us a chance to engage in some problem-solving dialog, answer…