First impressions matter, especially in branding. Your kitting and packaging strategy—how you present your products, services, and gift items—can make or break your brand’s reputation. Kitting and packaging have evolved beyond mere containers. They’ve become powerful tools for creating memorable brand experiences. Consider how it feels to open an Apple product—Steve Jobs and then lead…
In today’s digital age, where most first impressions are made online, brands constantly seek new and innovative ways to connect with customers. Unboxing, the act of opening and revealing a product or branded kit, has emerged as a captivating marketing tool, delighting customers and racking up views and shares on social media platforms like YouTube…
It’s often said that good things come to those who wait. But that’s not necessarily the case regarding corporate holiday gifts. Sure, it’s only July. But Christmas is only five months away. And shopping early can help ensure you get the most desired gift selections while saving time, money, and hassles. Plan now for the…
This blog was originally published in September 2019. Updated July 2023. We live in an age of social responsibility. As consumers, we want to feel connected to our brands. Cause marketing, or socially responsible marketing, can create and strengthen those connections: Nearly 95 percent of students say they are less likely to ignore an ad…
If you’re in retail, it’s your job to provide your customers with the best possible shopping experience. Product displays and signs are essential to helping create those positive in-store encounters. As part of a successful retail strategy, well-designed product displays and signs can attract and engage customers and, ultimately, drive sales. But creating powerful, persuasive…
Who doesn’t like an unexpected gift or freebie? Most of us would agree that there’s something about receiving a gift, giveaway, or reward that makes us feel happy and gratified. That feel-good emotional response is the superpower behind employee kits: Well-designed employee kits say a lot about your company or brand without uttering a word…
Over the past two years, businesses in almost every industry and market nationwide experienced a workplace disruption unlike any other. Now, another wave of change is coming: Whether it’s returning to the office full time or adopting a hybrid work model, many companies are transitioning to a different mode of operation. Fast Company reports that…
Mounting resignation rates and attracting new talent are among the biggest challenges companies face in 2022. So now more than ever, it’s crucial to establish and maintain meaningful connections with your team and build community surrounding your company. A robust employee onboarding process—including a well-curated welcome kit—can help you make that happen. When done right,…
Customers today want to feel a connection to the brands they support. So, if they’re going to spend their money in your retail store, they want an experience, not merely a transaction. Brick-and-mortar retail is alive in 2022. While the pandemic certainly fueled the rise of online retail, 46% of surveyed consumers still prefer visiting…
Now more than ever, aligning purpose and value is essential for business success. In an age where social responsibility matters, consumers want to feel good about working with or buying products from companies with similar values and beliefs. In fact, 87 percent of consumers say they would switch from one brand to another if the…
