Today more than ever, people want to feel connected to the brands they support and the companies where they work. A Forbes study shows 83% of consumers admit paying as much attention to how brands treat them as to the products they sell. If you’re charged with creating a feeling of goodwill among new hires,…
If you’re on social media, you’re likely familiar with unboxing videos. From kids unwrapping toys to influencers opening subscription boxes, these videos have become a phenomenon. According to Google, the amount of time people have spent watching unboxing videos just on their phones is the equivalent of watching the movie Love Actually more than 20…
After a year wrought with challenges, the retail industry is making a rebound. CNBC reports the positive news, “The National Retail Federation is forecasting retail sales in the U.S. could grow anywhere between 6.5% and 8.2% this year, with the economy accelerating at its fastest clip in two decades.” Thanks to the nationwide Covid-19 vaccine rollout…
HowBy now, we all know that doing good is good for business. Most of us would agree that we want to feel good not only about that work that we do, but also about the company we work for. Today, employees want to work for companies that share their values. According to a Deloitte study,…
We live in an age of social responsibility. Now more than ever, consumers are taking notice of the companies that support their same values and beliefs—and they’re putting their money behind those brands. 87% of consumers say they would switch from one brand to another if the other brand were associated with a good cause.…
If you market your products or services to consumers, there’s a viable opportunity for expanding your customer base right in your own backyard. The target: New movers. With more than 35.5 million Americans moving annually—the majority in June, July and August—this consumer demographic offers immediate potential this summer. Eager to establish themselves in their new…
