You wouldnât meet with a prospective customer without being prepared to discuss the value you bring to the table; that would be an opportunity missed. Similarly, you donât want visitors to log on to your website without providing them with essential information and a means for continued dialogue. Website lead generation tools do just that:…
Keep up or get left behind. This is the everyday marketing challenge in todayâs fast-paced, digital world. When it comes to your website, staying on top of the latest trends in relation to both site appearance and functionality is what will help you make a strong brand statement: Strive to make it accessible, easy to…
If youâre thinking that in todayâs digital age, direct mail marketing is dead, think again. Research shows that printed media resonates with consumers. 70% of Americans consider physical mail “more personal” than email (Experian Data Quality Group) 60% of ad mail recipients will visit the website if it is listed on the ad (Experian Data…
Whatâs your favorite color? I have twoâred and orange. Iâve always gravitated toward red and orange because itâs vibrant, energetic and just fun. Our personal perceptions and experiences play a big part in the feelings that we have about specific colors. Yet, there is science behind color theory. Studies show that color can persuade and…
If someone picked up your corporate brochure, scrolled through your website and looked at one of your ads, would they be able to readily identify your brand? If youâre not quite sure, then itâs time to rethink your brandâs graphic profile. Visual imagery is the window to your brand. Strong visual content tells your story…
Weâve all been there: The brainstorming session that ends with your team staring at words and phrases strewn across a whiteboardâbut with no definitive theme, messaging or outcome. This is where creative reinforcement is required. In a recent blog on MarketingProfs, Sandra Stewart answers the call with five creativity boosters that are pure genius. Whatâs…
Given the relentless pace of todayâs business world, many of us look to ingenious hacks or shortcuts to complete everyday tasks with greater efficiency. This post answers that charge: When you donât have time to collaborate with your marketing team and need to quickly create a presentation or post a new product promotion on social…
Last week I read that more than 40% people in the U.S. access the web via a mobile device. Not their desktop. Not even their laptop! I was kind of surprised when I read this statistic. It made me realize how important it is for businesses to have a mobile website â which is a…
