Last week I read that more than 40% people in the U.S. access the web via a mobile device. Not their desktop. Not even their laptop! I was kind of surprised when I read this statistic. It made me realize how important it is for businesses to have a mobile website — which is a bit different from a computer-based website. Today, consumers don’t have to carry their laptops to find the latest news, driving directions or brand information anymore. They can access anything from a smart phone.
I also read that mobile search engine result pages are different than the normal desktop results. Seems we need a mobile website to capture these results to help our business. Have a look below for a couple of tips to think about:
Five Reasons Why Your Business Needs a Mobile Website
1. Mobile Crosses All Boundaries
It’s universal but it’s also local. Mobile is the current hotspot for getting your business noticed. More than ever before, people are using their smart phones or tablets to access information on the web. Capitalizing on this growing market is important for future success.
2. Mobile Search is Surging
It’s one of the fastest growing online resources. The world’s biggest search engines are heavily invested in mobile, because that’s where the action is. The best way for your business to be found is to be listed in top search engines and have a fully optimized site that is user friendly. Besides adapting to the smaller screen of a mobile phone, mobile sites are also easier to navigate using a touch or keypad and provide direct access to the information that a customer is more likely to need while on the go.
3. Mobile is Of-the-Moment
Besides searching for vacation spots, restaurants and sporting events, social networking is contributing to the sudden expansion of mobile. Social sites like Facebook and Twitter make mobile devices fun and functional, and review sites like Yelp add an immediacy to smart phone usage. Businesses that capitalize on these resources with a mobile optimized site have a leg up on the competition.
4. Mobile is Shopping
Mobile devices have changed the way consumers shop. Besides getting real-time price comparisons from multiple online retailers, mobile can provide consumers access to special deals through coupon sites like Groupon or Living Social. They also drive foot traffic through special, time-sensitive deals. With a mobile-ready website, your business can leverage this growing, quickly expanding shopping channel.
5. Mobile is Local
If your business thrives on local foot traffic, a mobile website can help engage residents with search maps and directories that make it easy for them to find you. Google Maps and other local directories can quickly bring up your location, contact and address. All these tools are enhanced with a mobile website that turns traffic into customers.
ONE LAST THING…
Obviously, I’ve just scratched the surface to get you thinking about a mobile website. While it’s not brain surgery, a mobile website does require some expertise to help you get the biggest bang for your buck. If you’d like more information, give us a call and we’ll help you work your way through setting up a useful mobile website that meets your specific needs.