It’s the thought that counts. That’s the gift-giving mantra that many of us embrace—and one that rings true when considering executive gifts. Putting thought and effort into the discovery process first is what helps us arrive at the right gift, for the right occasion, and at the right price.
Now is the time to start thinking about executive holiday gifts. Here are my 5 essential steps to gift-giving success.
Vet your client list.
Consider there are many organizations that cannot accept gifts from their clients and vendors. It’s important to vet the client/recipient list so that the gift campaign does not work against you.
Identify your demographic.
Think about who the gift is going to and then, how will it arrive—wrapped? In original retail packaging? Personalized with your logo? Will it be shipped, hand-delivered or presented at an event?
Consider the occasion.
Is the gift commemorating a holiday? An anniversary? A thank-you gift?
Identify how the gift will be used.
Do you see your gift sitting on your client’s desk? Is it a lifestyle product that you hope makes it to your client’s home? An impact piece? Something that has a short shelf life, such as food?
Establish a budget.
Does that include packaging and shipping?
These discovery prompts lead to solid gift-giving solutions. For example, one of my customers wanted to spend $50 on a client gift (something that the client would use/keep). He decided on apparel; but then worried that putting a company logo on the chest might prevent the client from wearing it. The solution: We imprinted the customer’s logo on the lining of a jacket, which gave a nod to their brand without making the gift feel too self-promoting. My customer was pleased with the result—his gift was the right product, presented in the right way (with subtle branding), and at the right price.
Some customers start the gift-giving process backwards—starting with the item first. But to get it right, it’s more about knowing your audience than picking the right product. Using this discovery process as a guide, you’ll find that you arrive at the ideal gift.
What’s the best executive gift you’ve received? I’d be interested in your feedback tberry@shamrockcompanies.net.
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| Shamrock jackets using the subtle 3-ring version of our logo. |
