In today’s digital era, generic marketing messages no longer cut it. Consumers are bombarded with a constant stream of content, so to stand out, your brand must deliver personalized experiences that align with your audience’s interests and preferences. Personalized content is critical to capturing attention, fostering brand loyalty, and ultimately driving conversions. The Search Engine…
As marketers, we constantly seek effective ways to connect with our audience and make a lasting impression. Integrated marketing has emerged as a powerful strategy to get there by creating a cohesive, consistent, and impactful brand experience. What is integrated marketing? Integrated marketing is a holistic approach that unifies all marketing efforts to convey a…
Despite the popularity of social channels, tried and true email marketing remains essential for successful branding. Because people can check their email at any time on multiple devices, connecting with your audience through their inbox is easier than ever. Beyond its convenience, email marketing is an effective tool for engaging your audience, nurturing customer relationships,…
If you’re working to nurture and convert new leads into customers, it’s hard to beat the potential of landing pages. These digital brand-building pages are effective, cost-efficient tools that function as part of your overall marketing strategy: Generally, the goal of a landing page is to build leads that you can nurture further along in…
AI technology tools are creating much buzz: Last week, an AI-generated song featuring Drake and The Weeknd was removed from streaming platforms, citing copyright issues. But while AI-generated audio is still relatively new territory, the technology tool shows promise in some marketing applications: using voice AI tools to personalize audio ads. Marketing Brew explains how…
Generation Z is the youngest, most ethnically diverse, and largest generation in American history, making up 20% of the US population in 2023 and positioned to surpass Gen X in its number of US buyers by 2025 (Source). But contrary to negative stereotypes about these “digital natives” being addicted to technology and unable to handle…
You’ve likely heard of ChatGPT, the general-purpose, conversational AI chatbot from OpenAI that’s generated much buzz over the past few months. So, why all the excitement? While AI-powered bots aren’t new or novel, CNET.com argues this chatbot is worth our attention due to its intuitive nature. “The bot remembers the thread of your dialogue, using…
Establishing rapport and building customer relationships is the foundation of every successful business. And marketers know that tracking and gathering customer data is essential to creating those valuable connections. It all starts with getting to know your customer. Inc. magazine notes that data is the secret to better understanding your customers’ wants and needs: “When…
Marketing trends and best practices change at a rapid pace. As marketers, it’s our job to keep up with what’s new, while balancing what’s hot with what works best for our brand. Keeping up in 2023 also means letting go—leaving behind the marketing trends that are on their way out. Those losing steam as well…
Our job as marketers is to engage and educate our existing and potential customers about our products and services. Both contextual and behavioral targeting are useful tools for doing just that by ensuring that ads are placed in front of users who are most likely to make a purchase. But which is most effective? This…
