Microsoft reports the average person’s attention span is just eight seconds. That’s not surprising given the amount of content we consume every day. According to the American Marketing Association, we are exposed to up to 10,000 brand messages a day. As a marketer, how do you make sure your customers don’t simply scroll right by…
Marketing is being shaped by emerging technologies, methods and patterns. Deep Patel VIP Contributor Author of A Paperboy’s Fable: The 11 Principles of Success It’s difficult to predict which methods will connect with consumers most effectively in the ever-changing landscape of marketing. Just when marketers believe they understand their audience, a new technology, new behavior…
Digital technology has changed the way we communicate. Whether scheduling a meeting or participating in a video conference, we can now manage those tasks using our digital devices—functionality that makes the everyday a lot easier. It follows then, that to be effective in B2B marketing, digital must be a central part of your approach. A…
Microsoft reports the average person’s attention span is just eight seconds. That’s not surprising given the amount of content we consume every day. According to the American Marketing Association, we are exposed to up to 10,000 brand messages a day. As a marketer, how do you make sure your customers don’t simply scroll right by…
Artificial intelligence has made its splash debut—and clearly, it’s here to stay. Given the popularity of voice-activated speakers like Amazon Alexa and Apple’s new HomePod, most of us are familiar with the power and influence of AI technology. One in six Americans own a voice-controlled smart speaker (up 128% from January 2017, according to an…
Most of us agree that it feels good when someone we’ve just met makes it a point to remember and greet us by name. That personal connection is the warm and fuzzy foundation of the latest industry buzzword: ABM, or Account Based Marketing. ABM is the practice of targeting individual prospect/customer accounts, as opposed to…
A successful special event takes more than an engaging program and an open bar, it requires strategic marketing to drive attendance at, and create a buzz surrounding, the event experience. Following is an essential event marketing checklist to keep the effort on track: Why/Who? Consider these questions first: Why and to whom are you marketing…
If you were anywhere around Cleveland in early September, chances are you were seeing orange. Everywhere. Content Marketing Institute held its 5th annual Content Marketing World conference downtown, drawing more than 3,200 marketing professionals from all over the world. At Shamrock, we value the importance of Content Marketing; in fact, we brought in Institute founder Joe…
Yes! I did speak with the Captain Kirk (William Shatner), at the Content Marketing World Conference. But bear with me, and I’ll share that moment at the end of this post, since there were many special moments that occurred during this conference that I would also like to share. The conference was held in Cleveland…