Voice-based assistants have transformed the way we live. And now more than everāas we practice social distancing and work remotely in light of public health concernsāthere will be even greater dependence on the technology for managing everyday tasks like ordering groceries or connecting with colleagues. Beyond our current situation in the United States, the use…
Sometimes all I need is a little push to make a purchase. Iām needing a new eyeliner, and then almost on cueāa Bobbi Brown how-to video pops up on my Instagram feed. I watch the video showing the product application (Bobbi makes it look easy). Then I click the link, add the liner to my…
While some of us may have resolved to reduce screen time in the new year (me!), social media use is on the rise. More than 3.2 billion people are now active on social media channels worldwide (Emarsys, 2019). Americans spend nearly 2.5 hours scrolling and liking every day (Digital Media World). With its pervasive reach,…
Iām a dominant right-brain thinker, so I naturally gravitate toward creative marketing concepts. But the practical, left-brain side of me knows the value in using a marketing pitch that simply explains the product or service. This fact-driven approach is the essence of informational marketingāand itās one that should be incorporated in your marketing strategy. A…
In last weekās blog, we talked about the importance of creating customer/buyer personas to drive better marketing outcomesāand what kinds of information you should include in those profiles. Remember, youāre digging deep to uncover basic data, as well as habits, interests and other preferences. This information helps you to create an avatar of your target…
Microsoft reports the average personās attention span is just eight seconds. Thatās not surprising given the amount of content we consume every day. According to the American Marketing Association, we are exposed to up to 10,000 brand messages a day. As a marketer, how do you make sure your customers donāt simply scroll right by…
Ā Marketing is being shaped by emerging technologies, methods and patterns. Deep Patel VIP Contributor Author of A Paperboy’s Fable: The 11 Principles of Success It’s difficult to predict which methods will connect with consumers most effectively in the ever-changing landscape of marketing. Just when marketers believe they understand their audience, a new technology, new behavior…
Digital technology has changed the way we communicate. Whether scheduling a meeting or participating in a video conference, we can now manage those tasks using our digital devicesāfunctionality that makes the everyday a lot easier. It follows then, that to be effective in B2B marketing, digital must be a central part of your approach. A…
Microsoft reports the average personās attention span is just eight seconds. Thatās not surprising given the amount of content we consume every day. According to the American Marketing Association, we are exposed to up to 10,000 brand messages a day. As a marketer, how do you make sure your customers donāt simply scroll right by…
Artificial intelligence has made its splash debutāand clearly, itās here to stay. Given the popularity of voice-activated speakers like Amazon Alexa and Appleās new HomePod, most of us are familiar with the power and influence of AI technology. One in six Americans own a voice-controlled smart speaker (up 128% from January 2017, according to an…
