Direct mail is making a comeback in 2023, and it continues to deliver the best response rate, conversion, and ROI of any marketing channel. So, itâs no surprise that, according to The Mail Shark, direct mail spendâat $38.5 billionâaccounts for the largest portion of US local advertising spend. Here are a few supporting statistics that…
Well-designed packaging is essential to product marketing success, robust sales, and a healthy bottom line. We know that packaging design influences consumer behavior. Specifically, packaging affects our choices and how we experience and interact with a productâfactors that can lead to product and brand loyalty. Attractive, engaging packaging differentiates your product from competitors and helps…
If itâs your job to promote and grow your business, staying current on the latest industry trends is essential. From retailers to manufacturers, every company uses marketing tools to make meaningful, engaging connections with their existing customers and attract new ones, too. The key to getting it right is continuously aligning your marketing program to…
Failing to keep your website up to date is a lot like leaving your holiday lights up all year long. It sends the message that youâre lagging behind or perhaps just lazy. As your company website is often your customerâs first impression of your brand, itâs wise to prioritize regular updates. According to a survey…
In todayâs era of remote work, growing e-commerce, and the lure of social media, the uptick in screen time has created digital overload. Itâs no surprise that for the sake of our physical and mental health, experts recommend taking daily breaks from our digital devices to connect with the people and the world around us.…
If youâre in marketing, own a business, or are prepping for a startup venture, you need to be aware of issues related to trademark, copyright, and patent law not only to protect whatâs yours, but to ensure that youâre not infringing on another brandâs protected rights. But did you know that color is one of…
If youâre working to grow your brand in todayâs constantly evolving digital age, donât overlook the power of print. Print and online marketing are becoming uniquely inseparable tools that can help you reach, engage, and influence your prospects and consumers throughout their purchase journey. Print is effective in 2022. Thereâs no denying the influence and…
Your product or packaging label is often the first tangible experience customers have with your brand, making it prime real estate for brand-building. So, if you’re not already prioritizing your label’s look, feel, and performance features, make 2022 your year to review and refresh your branding with a label update. Label printing is in growth…
The latest data shows that American adults spend an average of 482 minutesâor about 8 hoursâusing digital media each day (Statista). Thatâs a lot of screen time. So, itâs no surprise that the struggle is real for marketers working to overcome digital advertising fatigue. One way to combat digital overload and make breakthrough connections with…
In most industries, trends come and go. And marketing is no exception. In fact, we see more shifts and swings than many. Because digital media accelerates the pace of our industry, itâs in a constant state of evolution. To keep your branding relevant so you can continue to connect with your audience and further your…
