After a year wrought with challenges, the retail industry is making a rebound. CNBC reports the positive news, āThe National Retail Federation is forecastingĀ retail sales in the U.S. could grow anywhere between 6.5% and 8.2% this year, with the economy accelerating at its fastest clip in two decades.ā Thanks to the nationwide Covid-19 vaccine rollout…
After a year that was anything but predictable, weāre all looking forward to a lot less chaos with a return to more normalcy and balance in the coming months. Not surprisingly, 2021ās graphic design trends reflect those sentiments, leading with clean, clear illustrations, the use of calm, muted colors, and classic serif fonts. Hereās what…
Youāve likely seen a 3D-rendered photo or video either in a commercial, or a product catalog. However, you may not have realized that the realistic image you were viewing was created using digital technology. 3D rendering is a digital alternative to product photography. It allows you to change textures and materials, product design details, get…
We canāt talk about color in branding without mentioning Pantoneās Color of the Year for 2020. To set the tone for the new decade, Pantone chose 19-4052 Classic Blueāa soothing, timeless, deep shade of blue. Hereās what Pantone said about its choice: āWe gravitate to colors that are honest and offer the promise of protection.…
Website redesign is a multi-faceted process that requires more than strong graphic design and compelling copywriting. At Shamrock, designing and rebranding websites for our clients is among our everyday charges. When we recently carved out the time to update our own site, we followed the same discovery process and framework that we use with our…
I saw a marquee sign the other day that made me laugh: Respect your parents. They passed school without Google. Weāve all become so accustomed to scrolling, clicking or asking Alexa for the info we need, that itās hard to imagine life without modern technology. Thus, the appeal of direct mail. Itās a refreshing change…
If you choose a bottle of wine or a bag of trail mix simply because you like the label, youāre not alone.One-third of consumer product choices are based on packaging, according to research by The Paper Worker. Packaging is an essential element of marketing strategy that makes a tangible brand connection with your audience. Packaging…
It happens to the best of us. We stare at the blinking cursor on the screen and the words just donāt come. We struggle with inspiration for illustrating a product or brand. The creative slump is realābut there are ways to overcome it. Content Marketing Instituteās Ann Gynn compiled a brainstorm of ideas for breaking…
You wouldnāt meet with a prospective customer without being prepared to discuss the value you bring to the table; that would be an opportunity missed. Similarly, you donāt want visitors to log on to your website without providing them with essential information and a means for continued dialogue. Website lead generation tools do just that:…
Keep up or get left behind. This is the everyday marketing challenge in todayās fast-paced, digital world. When it comes to your website, staying on top of the latest trends in relation to both site appearance and functionality is what will help you make a strong brand statement: Strive to make it accessible, easy to…
