Delivering sales pitches and presentations is part of everyday business for a lot of us. If you’re tasked with creating and managing those presentations—and getting them in the hands of your sales team or a network of distributors—a digital presentation platform can save you time and money and improve brand compliance. An online presentation-builder solution…
Well-constructed landing pages can help you increase leads and convert prospects. When done right, the snappy landing page is like the digital version of an engaging, informative first meeting. It draws your customer in and prompts them to take the next step in getting to know more about you and your brand. What is a…
Far from it. Here’s what you need to know about SMS marketing. It’s no secret that successful digital marketing campaigns echo the pulse of consumer behavior. Today, the average American spends 5.4 hours a day on their smartphone (Provision Living). That screen time presents an invaluable opportunity for your brand to connect with your audience.…
If managing your inbox seems like a tall task, take comfort in knowing you’re not alone. On average, working professionals receive 120 emails every day (Campaign Monitor), and we check our emails every 37 minutes, or 15 times a day (Harvard Business Review). That deluge of messages affirms that email marketing isn’t going away. HubSpot recently reported…
Last year, digital technology was the glue that held us together: According to Forbes, global online content consumption doubled in 2020: With WFH orders in place, video conferencing became the new norm. eCommerce sales soared. Live video streams took the place of in-person events. And people spent a lot more time on social media What…
After months of sheltering at home due to the pandemic, many of us have grown increasingly reliant on our digital devices to keep us connected to the outside world, whether it’s shopping, or work meetings, or entertainment. It’s no surprise then, that as we look ahead to 2021, digital technology will continue to drive the…
Most of us aren’t fond of the hard-sell approach. We’d rather engage with a brand and understand more about them before we get into the products or services they have to offer. To help customers and prospects get acquainted with your brand, it’s hard to beat the power and effectiveness of storytelling. In last week’s…
Now more than ever, social media use is on the rise. 49% of U.S. respondents to a GlobalWebIndex survey said they are reading more news stories on social media channels as a result of the COVID-19 outbreak, making it the primary motivator to use social networks across all market, gender, and income levels. Americans have…
Do I have your attention? If I do, it won’t be for long. According to Statisticbrain.com, the average person’s attention span is eight seconds and most of us read only 28 percent of the words on a webpage. As marketers, that makes it challenging to engage and convert readers. This is where a strong call…
Voice-based assistants have transformed the way we live. And now more than ever—as we practice social distancing and work remotely in light of public health concerns—there will be even greater dependence on the technology for managing everyday tasks like ordering groceries or connecting with colleagues. Beyond our current situation in the United States, the use…