Thanks to technology, we live more informed, well-prepared lives. If we’re tracking a shipment, we not only receive delivery status updates, but a photo of the package when it arrives at our doorstep. Preparing for a flight? We get text alerts regarding gate changes or itinerary updates.
Where we used to have to dig for information, now a lot of the data that we need is available at our fingertips, 24/7.
If you’re tasked with managing marketing and keeping track of inventory, you don’t have time to dig. Getting updates in real-time can help you run your business better, with greater productivity, increased brand control, and at a cost savings. That’s the appeal of marketing asset management (MAM).
This online platform allows you to control all elements of your marketing program – think sell sheets, ads, displays, logos – from creative, to acquisition, to delivery. It gives you an overview of all your marketing assets from one platform, along with inventory reports, budget updates and other key data. This real-time reporting can help you make smarter, better-informed decisions.
Marketing asset management simplifies everyday marketing, helping with various marketing tasks.
Maintain brand control
Brand impressions are made quickly—and control is a must-have for brand integrity. Marketing asset management gives you that command. One portal houses all logos, collateral, campaign materials, and online store assets with 24/7 inventory data.
Ensure brand compliance
The platform allows you to manage or lock-in overall brand image/consistency while allowing certain marketing elements to be personalized specific to a region or audience. This provides brand and message integrity in all markets.
Simplify collateral management
Because all pre-approved marketing elements are uploaded and managed by one online program, it helps to reduce production costs and cut administrative time for a boost in productivity. It also provides tracking data for greater cost control.
Eliminate redundancy and versioning issues
No more obsolete collateral. With one central clearinghouse of all marketing materials, you get less waste, more accurate distribution of assets, and greater control of “versions” to ensure message integrity and accuracy. You also get more precise tracking of information dissemination.
Generate content fast
Speed your response to ever-changing consumer dynamics. Marketing asset management technology enables you to be proactive, and to react to market changes in a timely manner. Tools include print-on-demand and distribution channel management with 24/7 reporting functions.
Launch time-sensitive promotions, campaigns and sales
Empower your local marketers or distributors, giving them the freedom to direct their message to make stronger customer connections: They’ll get more timely information, directed expressly to their local/regional audience, while still complying with corporate brand image guidelines.
If you’re looking for a smarter way to manage and maximize your marketing program, marketing asset management might be the solution for you. If you’re interested in learning more about how Shamrock can help, connect with me at emoriarty@shamrockcompanies.net.
