It’s third quarter 2019 and the engaging power of video is still dominating the social media stage.
And here’s why it matters to your brand: Video makes engaging connections and starts a brand-centered conversation with your customers.
More than any other channel, video quickly and effectively delivers your brand message. Social video generates 1,200% more shares than text and images combined; and video drives 157% increase in organic traffic from search engines (Brightcove).
A Renderforest survey found that among businesses using video as part of their social media strategy:
- 78% got more traffic to their website after using videos
- 69% generated more leads with the help of video content
- 54% increased their sales
Still not sure video is right for your brand?
Video is essential to helping share your story. It provides instant brand gratification. Furthermore, regardless of industry or budget, it’s a channel easily incorporated into your marketing program. Its staying power underscores that video is a must for your brand marketing: Online video will make up 82% of internet traffic by 2021. (Cisco)
Incorporating video is easier than you think.
Creating original, compelling, relevant content that makes a brand connection with your audience—that’s the goal of video marketing. There’s a lot of organic-content ideas for videos.
- Roundup The Team—take a camera around the office and have people briefly speak about the latest product introduction or community service activity
- Focus on Live Customer Service—create a montage that captures customer service and support in action
- Develop a How-To video that showcases a process or innovation
- Answer customers’ FAQs in a conversational, engaging way
If you’re at a loss for creative direction, check out this list of Video Marketing Ideas from MarketingProfs: 21 Video Marketing Ideas for Small-Business Budgets
A recent study from Ascend2 found that the most effective video for converting sales leads includes these topics:
- customer testimonials
- demo videos
- explainer/tutorial videos
What’s great about these video themes is that the scripts practically write themselves. Capturing a testimonial or demonstrating a product or service are stories that authentically speak to your brand and its benefit to your customers. In other words: You know your brand best, so use that information to tell your story through video.
And then share your best videos with us on Facebook—we’ll help continue the brand conversation. Read more about our video marketing services.
