First impressions matter, especially in branding. Your kitting and packaging strategy—how you present your products, services, and gift items—can make or break your brand’s reputation.
Kitting and packaging have evolved beyond mere containers. They’ve become powerful tools for creating memorable brand experiences. Consider how it feels to open an Apple product—Steve Jobs and then lead designer Jonathan Ive spent much time painstakingly perfecting the iPhone package. In the Walter Isaacson biography of Steve Jobs, Ive shares: “You design a ritual of unpacking to make the product feel special. Packaging can be theater; it can create a story.”
That full sensory experience is why many people keep their Apple boxes: Filestage reports that 28.8% of buyers keep their Apple boxes forever, and 59.5% keep them until they replace their phones.
Kitting and Packaging Trends You Can Use Now
Whether presenting a gift or packaging a product, these rules of engagement for kitting and packaging can help you achieve the desired effect.
Link to corp gift blog: Corporate Gifting Done Right: Thoughtful Gifts for the Holidays, Incentives, and More
Personalization: A Touch of Individuality
Personalization is no longer a luxury; it’s a necessity. Adding a personal touch can make your kits and packages feel more special and valued. Here are some ways to personalize your offerings:
- Custom Messages: Include handwritten notes, personalized messages, or even dedications.
- Name Embossing or Printing: Elevate your packaging with embossed or printed names.
- Tailored Product Selections: Curate kits based on individual preferences or interests.
Branding: Your Story, Your Style
Your packaging is an extension of your brand identity. Ensure it reflects your brand’s values, mission, and aesthetic. Here are some branding tips:
- Consistent Branding Elements: Use your brand’s logo, colors, and fonts consistently across all packaging elements.
- Custom Packaging Design: Create unique box designs that capture attention and reinforce your brand’s image.
- Branded Inserts: Include branded inserts like thank-you cards, brochures, or product information sheets.
Brand Storytelling Through Kitting and Packaging
Your packaging isn’t just a container; it’s a canvas for your brand’s story. By thoughtfully designing your kits and packages, you can engage your audience on an emotional level. Here’s how:
- Narrative Packaging: Design your packaging to tell a story, from the initial unboxing experience to the final product reveal.
- Sensory Branding: Incorporate elements that appeal to the senses, such as textures, scents, or sounds.
- Sustainable Storytelling: Highlight your commitment to sustainability by using eco-friendly materials and sharing your brand’s sustainability initiatives.
Custom Box Inserts: Open Up to Countless Possibilities
Custom inserts can elevate your kits and packages, blending form with function. Here are some ideas:
- Custom Dividers: Use dividers to create compartments within your box, showcasing each product individually and adding protection, preventing products from shifting during shipping.
- Packaging Peanuts: Add your company logo or message to custom-shaped packaging peanuts for a unique touch that fills empty spaces and protects from damage.
- Custom Assemblies: Seal products or accessories in shrink-wrapped packages, paper bands, or bags to keep items grouped together.
Distinctive Graphics: Visual Appeal That Captivates
Eye-catching graphics can make your kits and packages stand out. Consider the following:
- Custom Illustrations: Create unique illustrations that align with your brand’s story.
- Vibrant Color Palettes: Use bold colors to create a visually striking impact.
- Minimalist Designs: Sometimes, less is more. A clean, minimalist design can be equally effective.
Sustainable Materials: A Greener Future
Sustainability is no longer a trend; it’s a necessity. Choose eco-friendly materials to reduce your environmental impact:
- Recycled Paper: Opt for recycled paper for inserts, cards, and packaging materials.
- Biodegradable Fillers: Use biodegradable fillers like wood wool or shredded paper.
- Plantable Seed Paper: Include plantable seed paper in your packaging for a sustainable and eco-friendly touch.
Unique Box and Label Materials: A Sensory Experience.
The materials you choose for your boxes and labels can significantly impact the overall experience. Consider these options:
- Velvet or Linen-Wrapped Boxes: Add a touch of luxury and elegance.
- Kraft Paper Boxes: A rustic and eco-friendly choice.
- Foil-Stamped Labels: Elevate your packaging with metallic accents.
- Custom-Shaped Boxes: Create unique shapes that reflect your brand’s personality.
Incorporating these trends into your kitting and packaging strategies can create unforgettable brand experiences that leave a lasting impression.
Need help creating custom kits and packages? Shamrock can help. We offer everything from promotional items and gifts to apparel and collateral, as well as custom kitting and shipping. Contact me directly to get started.
