One of the big shifts we’ve seen in marketing during the pandemic is the increased demand for authentic and personal brand connections. These engaging, transparent connections are now the new normal. They’re essential to gaining customer trust and building brand loyalty, which explains why influencer marketing continues to dominate social media trends. Unlike banner ads…
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If your brand messaging leads with features and benefits, or starts by touting your industry experience…or innovation…or history, you’re doing it old-school. Today’s savvy, well-read consumers are more interested in what your product or service can do for them. Will it make their jobs easier? Save them money? Create greater balance in their lives? Leading…
Thanks to technology, we live more informed, well-prepared lives. If we’re tracking a shipment, we not only receive delivery status updates, but a photo of the package when it arrives at our doorstep. Preparing for a flight? We get text alerts regarding gate changes or itinerary updates. Where we used to have to dig for…
We recently had a client approach us about redesigning their website. Unfortunately, another designer had rebranded their website and while the site looked great aesthetically, the new design and messaging didn’t reflect their brand identity. As our team approached the project, we took a few steps back to understand the brand strategy before starting the…
If there’s one thing that working from home has taught us over the past few months, it’s that managing some of our business functions online actually increases efficiency and productivity. But for certain marketing tasks—like company stores—the digital format has long been the smarter way to go. It saves companies a significant amount of time…
Fully-automated, digitally-driven communication has become the new normal. Couple that with #ad and #sponsored content, and it’s easy to see why consumers today are craving greater authenticity and transparency—and a more human touch—from brands competing for their attention. One great way to make your brand more relatable, and to make an emotional connection with your…
How much thought have you given to developing your personal brand? Not your company or your product—but your personal profile. When you consider that most people are comfortable around those they know, and that people like to do business with those they like, it’s important to help people make an authentic connection with you. Personal…
We can’t talk about color in branding without mentioning Pantone’s Color of the Year for 2020. To set the tone for the new decade, Pantone chose 19-4052 Classic Blue—a soothing, timeless, deep shade of blue. Here’s what Pantone said about its choice: “We gravitate to colors that are honest and offer the promise of protection.…
We live in the instant-gratification age. Whether we’re tracking a package or posting a survey on social media, instant status updates are expected. When managing marketing assets and inventory, real-time updates aren’t just convenient, they can help you run your business better—with greater productivity, increased brand control and at a cost savings. As your businesses…
