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If your brand messaging leads with features and benefits, or starts by touting your industry experienceā¦or innovationā¦or history, youāre doing it old-school. Todayās savvy, well-read consumers are more interested in what your product or service can do for them. Will it make their jobs easier? Save them money? Create greater balance in their lives? Leading…
Thanks to technology, we live more informed, well-prepared lives. If weāre tracking a shipment, we not only receive delivery status updates, but a photo of the package when it arrives at our doorstep. Preparing for a flight? We get text alerts regarding gate changes or itinerary updates. Where we used to have to dig for…
We recently had a client approach us about redesigning their website. Unfortunately, another designer had rebranded their website and while the site looked great aesthetically, the new design and messaging didnāt reflect their brand identity. As our team approached the project, we took a few steps back to understand the brand strategy before starting the…
If thereās one thing that working from home has taught us over the past few months, itās that managing some of our business functions online actually increases efficiency and productivity. But for certain marketing tasksālike company storesāthe digital format has long been the smarter way to go. It saves companies a significant amount of time…
Fully-automated, digitally-driven communication has become the new normal. Couple that with #ad and #sponsored content, and itās easy to see why consumers today are craving greater authenticity and transparencyāand a more human touchāfrom brands competing for their attention. One great way to make your brand more relatable, and to make an emotional connection with your…
How much thought have you given to developing your personal brand? Not your company or your productābut your personal profile. When you consider that most people are comfortable around those they know, and that people like to do business with those they like, itās important to help people make an authentic connection with you. Personal…
We canāt talk about color in branding without mentioning Pantoneās Color of the Year for 2020. To set the tone for the new decade, Pantone chose 19-4052 Classic Blueāa soothing, timeless, deep shade of blue. Hereās what Pantone said about its choice: āWe gravitate to colors that are honest and offer the promise of protection.…
We live in the instant-gratification age. Whether weāre tracking a package or posting a survey on social media, instant status updates are expected. When managing marketing assets and inventory, real-time updates arenāt just convenient, they can help you run your business betterāwith greater productivity, increased brand control and at a cost savings. As your businesses…
We all like to work with and buy products from people and/or brands that we have a connection with. Itās human nature to gravitate toward something familiar or someone with whom we share a common interest.Ā Even if your industry isnāt innately engaging or your business is more traditional, you can still make connections with existing…
