Times are changing. The latest Pew Research figures show that by 2019, at 73 million, millennials will overtake baby boomers in population, becoming Americaâs largest adult generation. Loosely defined as those between ages 21 and 34, millennials are a unique demographic that have come of age in the digital era. So, what does that mean…
The claim that 50 is the new 40 might not be too far-fetched. Medical technology and improved nutrition have extended our lifetimes, with many baby boomers (age 54 to 72) living healthier and more active lives than generations before them. But, while todayâs seniors may be more vital, there is still a misconception that boomers…
We live in the instant-gratification age. Whether weâre tracking a package or running a meeting, we expect instant status updates. When managing marketing assets and inventory, such real-time updates are not only convenient, they can help you run your business with greater productivity, increased brand control and at a cost savings. As businesses grow, diversify,…
Last week I was watching a video from author and personal development coach Mel Robbins and was struck by a very simple lesson. The words we use make an impact on the people around us. They also have the power to change outcomes, influence moods, alter perspectivesâthe list goes on. In her video Robbins shares…
If youâre thinking that in todayâs digital age, direct mail marketing is dead, think again. Research shows that printed media resonates with consumers. 70% of Americans consider physical mail “more personal” than email (Experian Data Quality Group) 60% of ad mail recipients will visit the website if it is listed on the ad (Experian Data…
Whatâs your favorite color? I have twoâred and orange. Iâve always gravitated toward red and orange because itâs vibrant, energetic and just fun. Our personal perceptions and experiences play a big part in the feelings that we have about specific colors. Yet, there is science behind color theory. Studies show that color can persuade and…
If someone picked up your corporate brochure, scrolled through your website and looked at one of your ads, would they be able to readily identify your brand? If youâre not quite sure, then itâs time to rethink your brandâs graphic profile. Visual imagery is the window to your brand. Strong visual content tells your story…
With more than 150 million active users, Pinterest has become the go-to resource for everything from recipes and makeup tutorials, to furniture refinishing and tattoo designs. Pinterest positions itself as the worldâs catalog of ideasâbut itâs also a prime channel for brand marketing: In a recent survey, 93% of pinners said they use Pinterest to…
