Franchise owners today have a lot of hurdles to overcome. From keeping good employees on the payroll to managing an unpredictable supply chain, it can be rough out there. So, to help grow your franchise business, control what you can. Digital marketing is an excellent place to start. Digital marketing can help your franchise thrive.…
From the rise of the Metaverse to Google dropping third-party cookies by 2023, digital change is happening on a massive scale. But that change can be good: There are many new and exciting digital media developments that will impact the way we communicate with our brand audiences in 2022. With 4.55 billion active accounts on…
The start of a new year is an invitation to revisit your brand marketing with fresh eyes. With 12 months of opportunity ahead of you, now is a great time to look at the latest industry trends and identify elements to incorporate in your 2022 marketing plan. But, before moving forward, a quick look in…
We only have six weeks left in the year. So, now is a fitting time to reflect on where weāve been, what weāve learned, and how we can best move forward heading into 2022. From the pandemic to a brutal wildfire season to supply chain bottlenecks, weāve been through a lot this past year. As…
Delivering sales pitches and presentations is part of everyday business for a lot of us. If youāre tasked with creating and managing those presentationsāand getting them in the hands of your sales team or a network of distributorsāa digital presentation platform can save you time and money and improve brand compliance. An online presentation-builder solution…
Well-constructed landing pages can help you increase leads and convert prospects. When done right, the snappy landing page is like the digital version of an engaging, informative first meeting. It draws your customer in and prompts them to take the next step in getting to know more about you and your brand. What is a…
Far from it. Hereās what you need to know about SMS marketing. Itās no secret that successful digital marketing campaigns echo the pulse of consumer behavior. Today, the average American spends 5.4 hours a day on their smartphone (Provision Living). That screen time presents an invaluable opportunity for your brand to connect with your audience.…
If managing your inbox seems like a tall task, take comfort in knowing youāre not alone. On average, working professionals receive 120 emails every day (Campaign Monitor), and we check our emailsĀ every 37 minutes, orĀ 15 times a day (Harvard Business Review). That deluge of messages affirms that email marketing isnāt going away. HubSpot recently reported…
Last year, digital technology was the glue that held us together: According to Forbes, global online content consumption doubled in 2020: With WFH orders in place, video conferencing became the new norm. eCommerce sales soared. Live video streams took the place of in-person events. And people spent a lot more time on social media What…
After months of sheltering at home due to the pandemic, many of us have grown increasingly reliant on our digital devices to keep us connected to the outside world, whether it’s shopping, or work meetings, or entertainment. Itās no surprise then, that as we look ahead to 2021, digital technology will continue to drive the…
