Most of us arenât fond of the hard-sell approach. Weâd rather engage with a brand and understand more about them before we get into the products or services they have to offer. To help customers and prospects get acquainted with your brand, itâs hard to beat the power and effectiveness of storytelling. In last weekâs…
Now more than ever, social media use is on the rise. 49% of U.S. respondents to a GlobalWebIndex survey said they are reading more news stories on social media channels as a result of the COVID-19 outbreak, making it the primary motivator to use social networks across all market, gender, and income levels. Americans have…
Do I have your attention? If I do, it wonât be for long. According to Statisticbrain.com, the average person’s attention span is eight seconds and most of us read only 28 percent of the words on a webpage. As marketers, that makes it challenging to engage and convert readers. This is where a strong call…
Voice-based assistants have transformed the way we live. And now more than everâas we practice social distancing and work remotely in light of public health concernsâthere will be even greater dependence on the technology for managing everyday tasks like ordering groceries or connecting with colleagues. Beyond our current situation in the United States, the use…
As marketers, weâve focused on Millennials a lot over the past few years. But itâs about time we pay attention to the next in line: Generation Z, or Gen Z, is fast becoming a force, with their spending power currently valued at $44 billion and growing (Forbes). Born between 1997 and 2010, Gen Zers now…
Sometimes all I need is a little push to make a purchase. Iâm needing a new eyeliner, and then almost on cueâa Bobbi Brown how-to video pops up on my Instagram feed. I watch the video showing the product application (Bobbi makes it look easy). Then I click the link, add the liner to my…
While some of us may have resolved to reduce screen time in the new year (me!), social media use is on the rise. More than 3.2 billion people are now active on social media channels worldwide (Emarsys, 2019). Americans spend nearly 2.5 hours scrolling and liking every day (Digital Media World). With its pervasive reach,…
More experiences. Less stuff. That pretty much sums up the millennial mindset. Today, more young adults are choosing experiences over possessionsâŚlike travel over a new car. Or concert tickets instead of designer shoes. Experiences matterânot only in everyday life, but also in marketing. The rise of experiential marketing gives todayâs mobile-driven consumers what they want:…
While most nonprofit organizations are strapped with doing a lot more with a lot less, among their greatest challenges is to stand out among other nonprofits vying for donorsâ attentionâand dollars. In todayâs digital age, there are a host of simple and inexpensive ways for nonprofits to stretch their budget, while optimizing marketing efforts to…
With more than 291 million active monthly users, Pinterest has become the go-to resource for everything from recipes, to makeup tutorials, to vacation destinations. Pinterest positions itself as the worldâs catalog of ideasâbut itâs also a prime channel for brand marketing: In a recent survey, 96% of pinners said they use Pinterest to research purchasesâand…
