Winning in business today is the game of three: 1. Using social media as part of your communication tool box 2. Incorporating new technology into the equation 3. Making sure your business is up to speed and that you understand how to best use 1 and 2 In some ways, it’s a tougher game. Just…
I’ve never paid much attention to the belief that it’s a bad idea to develop friendships with co-workers and customers because a personal relationship might damage the professional relationship. Actually, I think a personal relationship only strengthens the professional bond between two people. I also believe that the best way to reinforce relationships is…
Creating a business Facebook page is easy. Maintaining it – not so easy. Sort of like raising kids. Producing them – easy. Rearing them – not so easy. If it were easy, there wouldn’t be a new 5 BIG RULES FOR SUCCESSFULLY MARKETING A FACEBOOK PAGE every week or so. I’ve read dozens of Top…
Last week our guest blogger, Kasey Crabtree, talked about several reasons why B2C businesses should have a Facebook page. While Shamrock is primarily a B2B company, we’re also B2C. Actually, every B2B company is a little bit B2C. We’re all trying to reach our target customers — who are — consumers! We woo them, and,…
Blog Alert! — Bob has handed this week’s post over to a guest. Kasey Crabtree is our own social media expert, as well as one of our finest sales executives, with extra duties as Shamrock’s social media specialist. This year Kasey has the honor of being the City Lead Organizer for Cleveland’s Twestival 2011, a…
In Part One, I shared some statistics about the ravenous appetite mobile has for gaining new followers. Here’s just one more. ABI Research (a marketing research firm in New York), estimates that mobile marketing will explode during the next five years. ABI suggests that display ad budgets will especially skyrocket, with mobile ad spend bursting…
Today, heard on the street means a lot more than talk about the stock market. Walk along any street in America today, and you see people gazing into a small, handheld device and using their thumbs in quick staccato, making a soft tapping sound. With their heads bent and their fingers waving to a beat…
