Our customers have become smarter about utilizing marketing dollars. For example, before the downturn a customer might spend $100,000 on a program. The downturn made that nearly impossible. Now, I see customers willing to spend $50,000 or $100,000, but they want to do it wisely. The difference today is that, while customers are coming back to spending $100,000, they’re being smarter about allocating their dollars. They tell us, “If I’m going to spend $50,000 or $100,000, I want to be able to measure the data and look at my ROI.” There’s a demand for culpability. That’s where data analytics plays a big part. Since the downturn, we’re much more methodical with our strategic marketing and planning. Our goal is to help customers be smarter, and new technology plays a big part in that.