Forget everything you thought you knew about company stores. The game has completely changed. Today’s next-generation company stores go far beyond ordering promotional merchandise. They’re powerful portals for streamlining essential functions from business development to employee engagement and onboarding to event management.
If you’re only using your company store for employees to order branded products, you’re being left behind.
Leverage Your Company Store to Improve Your Business
Today’s online company store technology has changed how modern organizations function: These robust platforms are driven by real-time data, which can help you work smarter, engage employees and other key stakeholders, promote your brand—and so much more. Does your current company store…
- Drive revenue?
- Help you retain valuable employees?
- Warm up cold sales leads?
- Simplify event management?
- Accelerate fulfillment cycle times?
- Enable users to serve themselves?
- Reduce administrative time?
- Slash operational costs?
Imagine a digital platform that does it all. Therein lies the power and value of a well-designed online company store with expert program management. Here’s a look at some use cases that are driving the online company store trend:
HR—For HR managers who are pulled in multiple directions, a company store can help you manage internal and external functions more efficiently: Order and organize the materials you need for job fairs, employee onboarding (from new-hire paperwork to gifts), employee recognition programs, including peer-to-peer initiatives, years-of-service awards, incentive prizes, and more.
Sales & Business Development—No more running in circles tracking down approved marketing materials: the company store enables users to serve themselves, launching new-prospect mailings to warm up cold calls and follow up after meetings, accessing approved brand collateral, ordering and delivering client gifts—all with a few clicks on the user-friendly portal.
Corporate marketing—The company store helps your team be more effective in their roles by simplifying everyday tasks, giving them access to everything they need on one brand dashboard: Order stationery with special logo treatments, promotional merch, custom kits for Boards of Directors, and more.
Distributor Partners—Easily coordinate co-op program management while improving brand loyalty with channel partners and boosting user spending: Give users access to dual-branded merchandise like on-trend apparel and gear using rewards points. On the back end, online store technology tracks co-op spending, making it easy for managers and users to maximize their co-op dollars while putting your brand in their hands.
Event marketing—Everything you need, all in one place: Branded apparel, giveaways, table throws, pop-up banners, collateral, etc. Order and drop-ship supplies, giveaways, uniforms, and more, including return labels and dry-cleaning services so everything is ready for the next show —save time, money and hassles.
Ready to harness the power of Company Stores 2.0?
Company stores have evolved into full-service engagement portals that can elevate your business. They’re changing the way that smart companies run their businesses.
If you’re not using your company store to its fullest capacity, you’re missing out on opportunities: From boosting employee morale to reducing overhead to streamlining marketing efforts, a well-designed online store can unlock a wealth of benefits. When you’re ready to take your company store to the next level, contact Shamrock. We can help.
