When I took Psych 101 in college I was fascinated with the id, ego, and superego. Long story short: id doesn’t care about reality and is there for our pleasure; the ego’s job is to meet the needs of the id, while taking into consideration the reality of the situation.
So, why am I telling you this? When I see promotional products without a strategy to build brand, I always think, “That’s just an id toy, it gives the user pleasure, but has no other purpose. It definitely doesn’t position the company well.” This short video is an example of an id premium http://www.theneocube.com/. It’s fun. It’s an old school promotional item that will sit around and collect desk dust, and the owner will quickly forget where he got it or why he keeps it.
Rather than just find a fun promotional item, our promotional and premium products team delivers a brand strategy. This strategy includes a unique promotional product solution, wrapped in a well-designed incentive program or campaign, packaged with a well-planned fulfillment service and our unique web development/ management program. In other words we integrate the fun with a solid strategy.
In fact, our integrated team of sales, marketing, promotional and premium strategists and IT delivers a Discovery Process for each customer, so we’re right on the mark with your promotion. Our program can also store, stock and manage your promotional inventory, as well as document how much inventory you moved each month. And all the information’s available for you, online. We’ve got this system down to a science, so we can actually show you how you are saving your company significant dollars. Which is actually great for your superego (that’s the part of a developed personality that likes saving money!). Here’s a short case study about how we develop a promotion and premium strategy for a client: https://shamrockcompanies.net/pdfs/CS_Premiums.pdf
ONE LAST WORD…
…regarding promotional products. Shamrock works with a group of suppliers who recently formed a Quality Assurance Alliance to maintain the rights of workers overseas and environmental stewardship, with the aim to police their group and adhere to a code of social compliance. If you’re curious to know more, take your healthy ego to the phone and call Tim Berry at Shamrock, 440-250-4597. Tell him Troop sent you.
