The engaging power of video is captivating the social media stage. Live video (Facebook Live) and ephemeral (disappearing) content via Instagram Stories are two trends that are pushing video as an essential element of social media marketing. And with good reason—video makes powerful connections and starts a brand-centered conversation with your customers.
When it comes to quickly and effectively delivering a brand message, there is power in video marketing. According to data from Brightcove, social video generates 1,200% more shares than text and images combined; and video drives 157% increase in organic traffic from search engines.
Why is video important?
At Shamrock, we see video as an absolute essential for helping our clients tell their stories: Video provides instant brand gratification. And regardless of industry or budget, it’s a channel easily incorporated into your marketing program.
Above all, video is the trend in marketing: It is estimated that 80% of all internet traffic will be video by 2019. (Cisco)
How can you put video to work for your brand?
Creating original, compelling, relevant content that makes a brand connection with your audience—that’s the goal of video marketing. For a great example, click on the link below to watch the short video we posted on our Shamrock YouTube channel about the difference between Vector vs Raster files:
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There’s a lot of great ideas for videos: Roundup The Team—take a camera around the office and have people briefly speak about the latest product introduction or community service activity; focus on Live Customer Service—create a montage that captures customer service and support in action; develop a simple How-To video that shows a process or innovation; or answer customers’ FAQs.
If you’re at a loss for creative direction, click below to access a list of Video Marketing Ideas from MarketingProfs: 21 Video Marketing Ideas for Small-Business Budgets.
A recent study from Ascend2 found that the most effective video for converting sales leads include these topics:
- customer testimonials
- demo videos
- explainer/tutorial videos
What’s great about these video themes is that the scripts practically write themselves: Capturing a testimonial or demonstrating a product or service are stories that authentically speak to your brand and its benefit to your customers. In other words: You know your brand best, so use that information to tell your story through video.
And then share your best videos with us on Facebook—we’ll help continue the brand conversation.