Today, more of us get our news and industry updates from digital channels. So, it’s no surprise that the popularity of podcasts is on the rise: According to Nielsen, 50% of all U.S. homes are podcast fans, with more than 525,000 active podcasts and over 18.5 million episodes (Fast Company 2018).
With all that content out there, how do you know which marketing podcasts are worth your time?
This Entrepreneur article outlines the top 28 marketing podcasts for entrepreneurs. The list is comprehensive and, in addition to marketing thought leadership, also includes a host of freelance and business resources.
If you don’t have time to sift through all 28, following is my curated top10 list (with active links and summaries borrowed directly from the article).
1. Unthinkable Podcast
One of the hottest new marketing podcasts out there, Jay Acunzo sails Unthinkable through the murky waters of content marketing and how entrepreneurs can create truly interesting and valuable content without falling prey to “hacks” and shortcuts.
2. The Marketing Companion
Boldly claiming to be the “world’s most entertaining marketing podcast,” The Marketing Companion claims to bring laugh-out-loud comedy, “celebrity” guest appearances and cutting-edge marketing insights each episode. Hosts Mark Schaefer and Tom Webster combine to bring expertise and commentary which has attracted thousands of subscribers.
3. Six Pixels of Separation
Mirum President, Mitch Joel, brings you digital insights and media hacking insights and provocation from his “always on/always” connected world.
4. Social Pros Podcast
Social Pros is one of the most popular marketing podcasts, and was recently named the best podcast at the Content Marketing Awards. Listen for real insight on the real people doing real work in social media. You get the inside stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN and dozens more staff, operate and measure their social-media programs.
5. Duct Tape Marketing
Based on the book of the same name, this podcast covers simple, effective and affordable small-business marketing strategies.
6. Content Warfare
Content Warfare help brands and businesses find their audience, tell their story and win the battle for attention online. Host Ryan Hanley helps you create content that converts each episode.
7. Marketing Over Coffee
Marketing Over Coffee is audio on demand that covers both classic and new marketing. Hosts John J. Wall and Christopher S. Penn record the show in a local coffee shop every week and publish the show on Thursday mornings. Each show is about 20 minutes long and covers marketing tips and tricks in a casual conversation format.
8. Social Zoom Factor
SocialZoomFactor is a social media marketing, branding, business and lifestyle podcast created for you – the business and marketing leader at companies ranging from startups to enterprise organizations. Each episode brings you actionable tactics and strategies you can implement today for real business results. Host Pam Moore is CEO and founder of Marketing Nutz and was ranked as a Top 10 Social Media Power Influencer by Forbes.
9. Copyblogger FM
A short-form broadcast hosted by Sonia Simone. Each week, she and a cast of rotating experts analyze the week in content marketing, copywriting, email marketing, conversion optimization, mindset and much more.
10. Web Marketing That Works Podcast
Hosted by real-life marketing experts Adam Franklin and Toby Jenkins who authored a book of the same name, their guests discuss their failures and reveal the truth about what really works on the web.
Like most of you, I’m committed to continuous learning and these podcasts are excellent resources for new perspectives and up-to-date industry and technology trends.
Are there any you’d add to the list? Join the conversation on our Facebook page.
