Online company stores have become powerful tools for businesses to increase sales, expand their brand reach, and strengthen customer loyalty. With 2025 on the horizon, it’s wise for companies in every industry and market to stay ahead of the trends and offer the best products through our online stores to keep users happy and engaged.
This blog explores the top trending products in company e-stores and how to use them to elevate your brand and engage your audience in the future.
The Hottest Company Store Products of 2024
Here are some of the most popular products that companies have been stocking in their online stores this year:
1. Branded Tech Gadgets: Stay Ahead with Innovation
Tech gadgets continue to be at the forefront of promotional products in 2024. Tech-savvy consumers constantly seek the latest gear, from portable chargers and Bluetooth speakers to branded smart home devices. Offering these items in your company store is a great way to keep your brand in your customers’ hands (and minds).
Why it works:
Tech products are universally loved and highly practical. When customers use your branded tech gadgets daily, your company logo becomes a constant presence, subtly reinforcing your brand. Plus, tech items tend to be shared among friends and colleagues, helping your brand reach new audiences organically.
How to use it to grow your brand reach:
- Offer limited-edition, co-branded tech items with strategic partners.
- Promote these products through social media giveaways and contests.
- Use tech products as rewards in loyalty programs to incentivize repeat purchases.
2. Sustainable and Eco-Friendly Products: Go Green and Grow
As consumers become more eco-conscious, sustainable products have surged in popularity. Whether reusable water bottles, tote bags, bamboo utensils, or plant-based office supplies, eco-friendly items resonate with today’s environmentally aware shoppers.
Why it works:
Offering sustainable products aligns your brand with essential values and helps differentiate you from competitors. With more customers making purchasing decisions based on environmental impact, eco-friendly items can drive customer loyalty and positive brand perception.
How to use it to grow your brand reach:
- Build a dedicated sustainability section in your e-store to showcase these products.
- Collaborate with environmental influencers to raise awareness about your sustainable offerings.
- Share your company’s eco-initiatives and charitable partnerships on social media to engage customers who care about the planet.
3. Custom Apparel: Wear Your Brand with Pride
Apparel has always been a popular category for company stores, but in 2024, it’s all about customization. The options are endless, from stylish hoodies and custom tees to performance wear and branded hats. Offering apparel that matches your brand’s personality helps create a sense of community and belonging among customers.
Why it works:
Customers who wear your branded gear are free advertisements for your company, reaching a broader audience. Custom apparel is also a great way to turn loyal customers into brand ambassadors who proudly sport your logo wherever they go.
How to use it to grow your brand reach:
- Launch limited-edition apparel collections to create buzz and urgency.
- Create “Fan Gear” or exclusive items for loyal customers and employees.
- Encourage customers to share photos of themselves in branded apparel on social media, offering rewards for the best posts.
4. Personalized Gifts: Make Your Brand Unforgettable
In 2024, personalized gifts are having a major moment. Items like engraved pens, custom mugs, or monogrammed tote bags give customers a sense of exclusivity and personal connection with your brand. Personalized products are perfect for corporate giveaways, client gifts, and special occasions.
Why it works:
Personalization adds a personal touch, making customers feel valued and appreciated. These products are also great for strengthening relationships with both employees and clients and can go a long way in generating goodwill for your brand.
How to use it to grow your brand reach:
- Offer personalized items as part of your loyalty program or seasonal promotions.
- Host online events or webinars where customers can earn personalized gifts by participating or purchasing.
- Use personalized gifts as thank-you gestures for referring friends or leaving reviews.
5. Health and Wellness Products: Align with Customer Well-being
Wellness continues to be a top priority for consumers, so products that promote health and well-being are essential for any online company store. Think branded yoga mats, resistance bands, fitness trackers, and even essential oils. These items appeal to a broad audience, from fitness enthusiasts to those simply looking to improve their lifestyle.
Why it works:
Health-related products are increasingly popular as people invest more in their well-being. Offering these items shows that your company cares about your customers’ well-being and aligns your brand with a positive, lifestyle-focused message.
How to use it to grow your brand reach:
- Collaborate with wellness influencers to showcase your branded products in use.
- Create bundled offers that include wellness items in a “Get Fit” or “Self-Care” campaign.
- Share tips, advice, and motivational content related to health and wellness through your social media channels to engage your audience.
6. Event and Conference Swag: Make a Lasting Impression
Even in the digital age, in-person events, conferences, and trade shows remain powerful for brand exposure in 2024. High-quality, event-specific swag, such as branded backpacks, portable chargers, notebooks, and pens, can help your brand stand out.
Why it works:
Event swag allows attendees to leave with something tangible that reinforces your brand. It’s an effective way to build brand recognition while sparking conversations about your products or services.
How to use it to grow your brand reach:
- Offer exclusive event swag on your online store before or after the event.
- Create event-specific designs or items that attendees will be excited to show off.
- Use event giveaways to drive traffic to your e-store by including discount codes or promotions.
7. Home Office Essentials: Elevate Work-from-Home Life
With remote work becoming a permanent fixture, home office products have surged in demand. Custom desk accessories, branded planners, and stylish desk organizers are highly sought after by professionals working from home.
Why it works:
With more people spending hours at home working, having functional and aesthetically pleasing home office products is important. Offering branded home office essentials will ensure your brand is present in your customers’ and team’s everyday lives, creating a sense of professionalism and comfort.
How to use it to grow your brand reach:
- Curate a home office essentials collection on your e-store to cater to remote workers.
- Use content marketing to showcase how your products can help create a productive and stylish workspace.
- Partner with influencers in the remote work or productivity space to increase brand visibility.
The products you offer in your company’s e-store can be the perfect way to grow your brand’s reach, foster engagement, and create lasting customer relationships. By tapping into the latest trends and using smart marketing strategies, you’ll meet your customers’ needs and turn your online store into a powerful extension of your brand.
Are you ready to take your e-store to the next level in 2025? If you need help managing your company store program, contact us. We’re here to help.
