When it comes to quickly and effectively delivering a brand message, there is power in video marketing.
According to data from Brightcove, social video generates 1,200% more shares than text and images combined. And video drives a whopping 157% increase in organic traffic from search engines.
Why is video important?
At Shamrock, we see video as an absolute essential for helping our clients tell their stories: Video provides instant brand gratification. And regardless of industry or budget, it’s a channel easily incorporated into your marketing program.
Above all, video is the trend in marketing: It is estimated that 80% of all internet traffic will be video by 2019. (Cisco)
How can you put video to work for your brand?
Creating original, compelling, relevant content that makes a brand connection with your audience—that’s the ultimate goal of video marketing. There’s a lot of great ideas for videos that meet that criteria: Roundup The Team—take a camera around the office and have people briefly speak about the latest product introduction or community service project; focus on Live Customer Service—create a montage that captures customer service and value in action; or develop an enticing How We Do It video that shows behind-the-scenes innovation.
Click below to access social video marketing tips—this MarketingProfs infographic covers it all from video topics and recommended length, to the pros and cons of each channel.
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A recent study from Ascend2 concurs with MarketingProfs, citing the most effective videos for converting sales leads include these topics:
- customer testimonials
- demo videos
- explainer/tutorial videos
What’s great about these video themes is that the scripts practically write themselves. Capturing a testimonial or demonstrating a product or service are stories that authentically speak to your brand and its benefit to your customers. In other words: You know your brand best, so use that information to tell your story through video. Grab your device and get started.